Actions Taken
The Budget Heating team collaborated closely with our expert BigCommerce design experts to articulate their vision for a modern, user-centric website that would captivate visitors and encourage them to stay longer. One of the key updates was the implementation of a popular categories carousel, allowing users to easily navigate top product categories. Emphasis was placed on showcasing the top brands they sell, a feature absent from the old site but essential in a market dominated by well-known heating and AC brands. Additionally, we enhanced the quick selector tool, placing it prominently in a bold orange box at the top of the navigation menu to ensure its visibility and usability.
To enhance the homepage, we introduced a Top-Selling Items section, allowing customers to quickly view the most in-demand products. A customer review section, powered by Shopper Approved, was added to showcase Budget Heating’s thousands of reviews, reinforcing trust and credibility. We modernized the footer design, replacing the outdated layout with a sleek, more functional structure.
On product pages, we integrated customer reviews, ensuring they are prominently displayed and easy to find. Additionally, we incorporated trust badges, including a “Serving You Since ‘92” paired with an emblem stating the year they were established, to highlight Budget Heating’s long-standing reputation. To improve customer support, we also added clear contact options, enabling shoppers to reach a sales representative via email or phone for product-related inquiries.
We integrated Sezzle and Affirm to give customers flexible payment options, making purchases more manageable. These financing solutions are strategically highlighted on the homepage, ensuring they stand out in a way that builds customer confidence and encourages conversions.
Like all our designs, this site was fully optimized for mobile, ensuring that users on smartphones and tablets enjoy a seamless and responsive experience.
By focusing on payment flexibility, user experience, and SEO, Budget Heating’s BigCommerce store is now set for stronger engagement and higher conversions.