Budget Heating Volusion to BigCommerce Case Study

Heating and Air Conditioning Supplies | Launched 01/01/2025

Budget Heating & Air Conditioning Inc, a leader in the HVAC industry, sought a comprehensive redesign and platform migration to enhance their digital presence and maintain their competitive edge. With a focus on delivering top-tier heating and air conditioning products, they aimed to create a modern site that conveyed their industry authority, improved user experience, and increased customer engagement. To achieve this vision, Budget Heating partnered with MAKDigital to design and develop a BigCommerce site that reflects their brand’s expertise and supports their growing customer base.

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Challenges Faced

Budget Heating & Air Conditioning, faced multiple challenges when they approached us for assistance with their website. Their previous site, developed years ago, By MAKDigital, on the Volusion platform, had become outdated and no longer met the standards of a modern eCommerce user experience. As a leader in the HVAC industry, Budget Heating recognized the need for a redesign and migration to the BigCommerce platform to reflect their brand’s authority and prestige better.

The old website was not user-friendly and made navigation difficult for visitors. Key design elements were missing, such as prominently showcasing top brands—a critical factor in an industry driven by well-known names in heating and AC supplies. Additionally, the homepage lacked a clear representation of their wide range of product categories, resulting in missed opportunities to engage users and drive conversions.

Performance issues further compounded the problems, as some pages took as long as five seconds to load. This sluggish performance not only hurt website user engagement but also negatively impacted their conversion rate. In today’s fast-paced digital environment, slow-loading pages can drive potential customers away, making site speed optimization a crucial aspect of the website redesign.

Their product pages also presented usability issues. Customer reviews, a critical tool for building buyer confidence, were buried within the pages and not easily accessible. Additionally, contacting a specialist for product-specific questions was not straightforward, further impacting user engagement and sales.

With these challenges in mind, the redesign focused on creating a visually modern, functional site that highlights Budget Heating’s expertise, improves usability, enhances site speed, and positions them as a leader in the HVAC industry.

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Actions Taken

The Budget Heating team collaborated closely with our expert BigCommerce design experts to articulate their vision for a modern, user-centric website that would captivate visitors and encourage them to stay longer. One of the key updates was the implementation of a popular categories carousel, allowing users to easily navigate top product categories. Emphasis was placed on showcasing the top brands they sell, a feature absent from the old site but essential in a market dominated by well-known heating and AC brands. Additionally, we enhanced the quick selector tool, placing it prominently in a bold orange box at the top of the navigation menu to ensure its visibility and usability.

To enhance the homepage, we introduced a Top-Selling Items section, allowing customers to quickly view the most in-demand products. A customer review section, powered by Shopper Approved, was added to showcase Budget Heating’s thousands of reviews, reinforcing trust and credibility. We modernized the footer design, replacing the outdated layout with a sleek, more functional structure.

On product pages, we integrated customer reviews, ensuring they are prominently displayed and easy to find. Additionally, we incorporated trust badges, including a “Serving You Since ‘92” paired with an emblem stating the year they were established, to highlight Budget Heating’s long-standing reputation. To improve customer support, we also added clear contact options, enabling shoppers to reach a sales representative via email or phone for product-related inquiries.

We integrated Sezzle and Affirm to give customers flexible payment options, making purchases more manageable. These financing solutions are strategically highlighted on the homepage, ensuring they stand out in a way that builds customer confidence and encourages conversions.

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Expected Results

The redesigned BigCommerce platform positions Budget Heating to significantly enhance its digital presence and customer engagement. The modern, user-friendly design reflects their brand’s authority in the HVAC industry while addressing past challenges.

With intuitive navigation, prominently displayed top brands, and a carousel of popular categories, the new site is expected to increase user engagement and drive conversions. Features like top-selling items and a customer review section build trust and credibility, encouraging confident purchases.

BigCommerce SEO services ensure improved search rankings and increased organic traffic through optimized content and metadata. Enhanced performance features, such as BigCommerce speed optimization and mobile-responsive design, reduce bounce rates and improve user satisfaction.

Advanced functionalities like the quick selector tool, sticky navigation, side cart, and product comparison streamline the customer journey, making it easier for users to find and purchase products. The scalable BigCommerce Stencil foundation ensures the site adapts to future growth.

Budget Heating’s new website is designed to drive higher conversions, expand reach, and solidify their position as a leader in the HVAC industry, providing a seamless experience for customers while fostering long-term success.

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Budget Heating BigCommerce Website Migration and Redesign: Everything You Need to Know About the Budgetheating.com Transformation

Why did Budget Heating need a website redesign?

Budget Heating’s previous website, built on the Volusion platform, was outdated and lacked the modern features necessary to support their growing HVAC business. The redesign addressed issues like poor navigation, slow page load times, limited SEO optimization, and a lack of mobile responsiveness.
What platform is the new website built on?

The new website was built on the BigCommerce platform, chosen for its scalability, flexibility, and robust eCommerce capabilities, ensuring a seamless and future-proof digital experience for Budget Heating’s customers.
How does the new design improve user experience?

The redesigned website features intuitive navigation, a popular categories carousel, and prominently displayed top brands to make product discovery effortless. It also includes a quick selector tool, a side cart for easier checkout, and a modernized footer for enhanced usability.
What role does BigCommerce SEO play in the redesign?

The redesign incorporates BigCommerce SEO services to improve search engine rankings. This includes keyword-rich content, optimized metadata, and enhanced site structure to drive organic traffic and increase visibility.
Is the new site optimized for mobile users?

Yes, the site is fully optimized for mobile, ensuring a responsive and seamless browsing experience across smartphones, tablets, and desktops to cater to on-the-go customers.
What new features were added to the site?

The website now includes a customer review section powered by ShopperApproved, a sticky navigation bar, a custom pop-out side navigation, a compare feature for products, and a blog for sharing updates and insights.
How does the new design improve site speed and performance?

With BigCommerce speed optimization, the redesigned site loads faster, reducing bounce rates and enhancing user engagement. Features like mobile optimization and efficient coding ensure a smooth browsing experience.
What are the expected benefits of the new website?

The redesigned website is expected to increase user engagement, drive higher conversions, improve search rankings, and solidify Budget Heating’s position as a leader in the HVAC industry by providing a modern, functional, and customer-friendly experience.

BudgetHeating.comVolusion to BigCommerce Migration

Challenges Faced

Custom Templates + Webpages:

Services Completed:

Art Direction / Web Design

UI Design

UX Design

BigCommerce Development

BigCommerce Integrations

BigCommerce Data Migrations

BigCommerce SEO Audit & Transition

Applications & Integrations:

Actions Taken

Custom Features & Functionality

Expected Results

Ask away, we're here to help!

Why did Budget Heating need a website redesign?

What platform is the new website built on?

How does the new design improve user experience?

What role does BigCommerce SEO play in the redesign?

Is the new site optimized for mobile users?

What new features were added to the site?

How does the new design improve site speed and performance?

What are the expected benefits of the new website?

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