Revolutionizing Ecommerce: WPP and BigCommerce Join Forces for Global Expansion
The world of ecommerce has been growing at an incredible pace in recent years, with the COVID-19 pandemic acting as a significant accelerator. With more and more people shopping online, businesses have had to adapt quickly to meet the growing demand. However, as the ecommerce industry continues to expand, competition is getting tougher. In this context, a partnership between WPP and BigCommerce is set to revolutionize the sector.
The impact of COVID-19 on ecommerce
The COVID-19 pandemic has had a significant impact on the ecommerce industry. With brick-and-mortar stores forced to close, online shopping has become the primary way for many consumers to shop. According to a report by eMarketer, ecommerce sales in the US increased by over 30% in 2020, reaching $794.5 billion. This trend is expected to continue, with ecommerce sales projected to reach $1.4 trillion by 2025.
Why the WPP and BigCommerce partnership matters for businesses
In this context, the partnership between WPP and BigCommerce is a game-changer for businesses looking to expand their online presence. WPP is a global advertising and marketing agency with a proven track record of helping businesses grow. BigCommerce, on the other hand, is a leading ecommerce platform that provides businesses with the tools they need to sell online. Together, they offer businesses of all sizes the opportunity to compete on a global scale.
BigCommerce is an ecommerce platform that provides businesses with everything they need to sell online. The platform offers a range of features and tools that make it easy for businesses to set up and manage their online store. Some of the benefits of using BigCommerce for ecommerce include:
- Ease of use:
BigCommerce is easy to use, even for businesses with no previous experience of selling online. The platform offers a range of templates and themes that businesses can use to build their online store. Additionally, the platform provides a drag-and-drop interface that makes it easy to customize the look and feel of the store.
BigCommerce is a scalable platform that can grow with the needs of the business. Whether the business is just starting out or is an established enterprise, BigCommerce can provide the tools and features needed to sell online.
- Security and reliability:
BigCommerce provides businesses with a secure and reliable platform for selling online. The platform is PCI compliant, which means that it meets the highest security standards for handling sensitive customer information. Additionally, BigCommerce provides a 99.99% uptime guarantee, ensuring that businesses can sell online without interruption.
Benefits of leveraging WPP’s digital marketing expertise
WPP is a global advertising and marketing agency with a wealth of experience in helping businesses grow. The agency provides businesses with a range of digital marketing services, including:
- Search engine optimization (SEO):
WPP’s SEO services help businesses improve their visibility on search engines like Google. By optimizing their website for relevant keywords, businesses can attract more traffic to their site and increase their chances of making a sale.
- Pay-per-click (PPC) advertising:
WPP’s PPC advertising services help businesses reach their target audience through paid advertising. By targeting specific keywords and demographics, businesses can attract high-quality traffic to their site and increase their chances of making a sale.
- Social media marketing:
WPP’s social media marketing services help businesses reach their target audience through social media channels like Facebook, Twitter, and Instagram. By creating engaging content and targeting specific demographics, businesses can increase their brand awareness and drive more traffic to their site.
How the partnership will help businesses compete globally
The partnership between WPP and BigCommerce is set to transform ecommerce by providing businesses with a seamless shopping experience that spans the globe. By leveraging BigCommerce’s powerful ecommerce capabilities and WPP’s digital marketing expertise, businesses can compete on a global scale.
- Global reach:
BigCommerce provides businesses with the tools they need to sell online to customers around the globe. The platform supports multiple currencies and languages, making it easy for businesses to expand their reach beyond their home market.
- Data-driven insights:
BigCommerce provides businesses with a range of data-driven insights that can help them optimize their online store. By analyzing customer behavior and sales data, businesses can make informed decisions about how to improve their online store and increase their sales.
BigCommerce provides businesses with a range of customization options that can help them create a unique online store. From customizing the look and feel of the store to adding new features and functionality, businesses can tailor their online store to meet the needs of their customers.
Case studies of successful ecommerce businesses using BigCommerce and WPP
Many businesses have already benefited from the partnership between BigCommerce and WPP. For example, Airstream, the iconic American travel trailer brand, worked with WPP and BigCommerce to create a seamless shopping experience for customers. By leveraging BigCommerce’s ecommerce capabilities and WPP’s digital marketing expertise, Airstream was able to increase its online sales by 49%.
Another example is Skullcandy, the popular audio brand. By working with WPP and BigCommerce, Skullcandy was able to create a personalized shopping experience for its customers. By leveraging data-driven insights and personalized content, Skullcandy was able to increase its conversion rate by 35%.
Future implications of the partnership for ecommerce
The partnership between WPP and BigCommerce is set to have a significant impact on the ecommerce industry. Businesses of all sizes will be able to leverage the power of ecommerce and digital marketing to compete on a global scale. This partnership is just the beginning, and we can expect to see more collaborations like this in the future.
Tips for businesses looking to expand their online presence
If you’re a business looking to expand your online presence, there are a few things you can do to get started:
- Choose the right ecommerce platform:
Choosing the right ecommerce platform is crucial for success online. Consider your business’s needs and choose a platform that provides the features and tools you need to sell online.
- Invest in digital marketing:
Digital marketing is essential for reaching your target audience online. Consider working with an agency like WPP to create a digital marketing strategy that will help you reach your goals.
- Optimize for mobile:
With more and more people shopping on their mobile devices, it’s essential to optimize your online store for mobile. Make sure your store is responsive and easy to use on all devices.
The partnership between WPP and BigCommerce is set to revolutionize the ecommerce industry. By providing businesses with a seamless shopping experience that spans the globe, businesses of all sizes can compete on a global scale. With the rise of online shopping in the wake of COVID-19, this partnership couldn’t have come at a better time. By leveraging BigCommerce’s ecommerce capabilities and WPP’s digital marketing expertise, businesses can take their online presence to the next level.