How to Create Product Bundles on BigCommerce

Imagine transforming your online store’s performance by offering compelling product combinations that boost sales and enhance customer satisfaction. BigCommerce, a robust e-commerce platform, equips you with a plethora of tools—from no-code website building and SEO optimization to secure web hosting and advanced product bundling features. Dive into this guide and discover step-by-step strategies to craft enticing product bundles that captivate your audience and drive impressive conversions. Let’s unlock the full potential of your BigCommerce store!

Why Use Product Bundles on BigCommerce?

Product bundles on BigCommerce offer a strategic advantage by combining multiple items sold together at a discounted price. This approach significantly increases the average order value (AOV) as customers are more inclined to purchase a bundle rather than individual items. Bundling not only boosts sales but also enhances the overall shopping experience by providing customers with value-packed deals. Additionally, product bundles serve as an excellent inventory management tool, allowing merchants to efficiently clear out slow-moving items by pairing them with popular products, thereby reducing storage costs and making room for new inventory.

Moreover, product bundling encourages customer exploration by introducing them to new products they might not have considered purchasing separately. This tactic leads to increased customer satisfaction and loyalty, as customers appreciate the variety and value offered. By providing a comprehensive shopping experience through product bundles, merchants can significantly improve customer retention and build a stronger customer base. When customers find value in bundled offerings, they are more likely to return for future purchases, thereby fostering long-term loyalty and consistent revenue growth.

Strategies for Creating Product Bundles on BigCommerce

While BigCommerce doesn’t have a built-in bundling feature, several effective methods can help you create product bundles by discussing alternative methods and strategies for creating enticing and value-packed product bundles on BigCommerce:

Using an App or Third-Party Service

BigCommerce’s marketplace platform offers various apps like Bundle Builder, Product Bundles by Bold, and BundleUP. These tools make it easy to create and manage product bundles.


  1. Install the App: Choose an app from the BigCommerce marketplace and install it on your store.
  2. Select Products: Pick the products you want to include in your bundle and set pricing and discounts.
  3. Configure Display: Set up the app to display the bundle prominently on your store, ensuring customers can easily find and purchase it.

bigcommerce marketplace imageBigCommerce Marketplace

Using Product Options

This method involves creating a single product with multiple options representing the individual items in the bundle.


  1. Create a New Product: Add a new product in your store that will serve as the bundle.
  2. Add Options: Include the individual items as selectable options within this product.
  3. Set Pricing: Determine the bundle price and configure it to display correctly on your store.

Creating a Separate Product Bundle

You can manually combine products into a single product listing using custom fields.


  1. Combine Products: Select the products you want to bundle and combine them into a single package.
  2. Create a New Product: List this combination as a new product in your store.
  3. Set Pricing: Set an attractive price for the bundle and ensure it is displayed correctly.

Using Advanced Product Rules

BigCommerce’s Advanced Product Rules allow you to create complex pricing and discount rules based on cart contents.


  1. Set Up Rules: Create rules that apply discounts when specific items are added to the cart.
  2. Configure Discounts: Use these rules to create effective bundle offers that appeal to your customers.

Tips for Effective Product Bundles on BigCommerce

Creating effective product bundles requires careful planning and execution. Here are some tips to help you design bundles that sell:

  • Offer Attractive Discounts: Ensure your discount is appealing to customers but still profitable for your business. The discount should make the bundle more attractive than purchasing the items separately. Effective product bundles can lead to more sales by generating significant profit through increased sales volume.
  • bigcommerce discount feature exampleBigCommerce Discount Feature
  • Choose Complementary Products: Bundle items that naturally go together. For example, if you sell electronics, you could bundle a smartphone with accessories like a charger, case, and screen protector.
  • Highlight Value: Clearly communicate the bundle’s value in descriptions and images. Make sure customers understand the savings and benefits of purchasing the bundle.
  • Create Urgency: Limited-time bundles can prompt quicker purchases. Use time-sensitive promotions to create a sense of urgency and encourage customers to act fast.

Promoting Your Product Bundles to Drive Sales on BigCommerce

Once your bundles are ready, promoting them effectively is crucial to drive sales. BigCommerce is an enterprise ecommerce platform that provides sophisticated functionality and customization for businesses of all sizes. Here are some strategies to help you market your product bundles:

  1. Prominent Display: Showcase your bundles prominently on your homepage or high-traffic pages. Use eye-catching banners or pop-ups to draw attention to your bundles.
  2. Social Media: Share your bundles on social media platforms to reach a broader audience. Use engaging images and descriptions to highlight the value of your bundles.
  3. Email Campaigns: Use targeted email marketing to promote bundles to specific customer segments. Tailor your messages to highlight the benefits and savings of your bundles.
  4. Influencer Partnerships: Collaborate with influencers or bloggers in your niche to review and promote your bundles. This can help you reach a larger audience and build credibility.


Product bundling is a powerful strategy to boost sales and enhance customer loyalty on BigCommerce. By following the methods outlined above, you can create attractive product bundles that provide significant value to your customers and drive revenue for your business. Considering the total cost of different pricing plans is important when creating product bundles on BigCommerce. Start bundling today and see your BigCommerce store thrive!

Creating effective product bundles on BigCommerce requires strategic planning and execution. By leveraging the various methods and tips provided in this guide, you can create bundles that not only attract customers but also enhance their shopping experience. Remember to promote your bundles effectively to maximize their impact on your sales and customer loyalty. Dive into product bundling today and watch your BigCommerce store thrive!

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