What is your development approach like?

Our development approach is characterized by adaptability, flexibility, predictability, and practicality, specifically tailored for eCommerce. This approach allows us to minimize the risks associated with scope, time, and cost. Drawing from years of experience across various industries, we've learned how to defy the staggering industry average of 97% project failure rates. We offer two distinct development approaches: Agile and Hybrid, providing clients with options that best suit their needs.

Do you provide services to agencies and SaaS providers?

Absolutely, we do. MAKDigital caters to a diverse clientele, encompassing not only Direct Clients but also Agencies and SaaS providers. Our expertise spans various industry verticals, including B2B, B2C, SMBs, Marketplaces, Startups, and large enterprises. We offer our services to both digital and print agencies and extend our support to SaaS providers, including ERP, CRM, Gateways, and more.

Is it possible for you to devise an eCommerce strategy for my business?

Absolutely, our team of experts at MAKDigital excels in creating tailored, all-encompassing strategies that are uniquely designed to fit your business. What's more, we can even go a step further by developing a 3-year roadmap for your business. MAKDigital's eCommerce roadmap serves as a comprehensive three-year strategic plan, mapping out your company's future trajectory and the necessary actions to achieve your objectives.

Can you offer guidance in selecting the ideal platform for my business?

Certainly, MAKDigital is well-equipped to assist you in identifying the most suitable eCommerce platform for your business, taking into consideration your specific requirements and market dynamics. Additionally, we offer a range of services, including the integration of cutting-edge features into your online store, building a custom store from the ground up, and providing SEO optimization tailored to your needs.

How can I determine the most suitable eCommerce platform for my business?

Choosing the most suitable eCommerce platform for your business is a crucial decision that can significantly impact your online success. To determine the right platform, consider the following factors: Business Needs and Goals, Budget, Ease of Use, Scalability, SEO-Friendly and Flexibil

How can I determine the most suitable eCommerce platform for my business?

Selecting the perfect eCommerce platform for your business involves conducting an objective evaluation of your business and its unique requirements. Once you've identified all the necessary functionalities and features that need to be implemented on your website, our experts can guide you in narrowing down the best eCommerce platforms that align with your business needs.

What measures are taken to maintain the SEO strength of an eCommerce website after migration?

Migrating an eCommerce website can have a significant impact on its SEO strength if not executed carefully. To maintain and even improve SEO rankings after migration, we take several measures before, during, and after the migration process. SEO is an ongoing process, and it may take some time to regain or improve your rankings after migration. Consistency, quality, and attention to detail are key to maintaining the SEO strength of your eCommerce website.

What is MAKDigital's method for confirming the correct execution of SEO preservation?

To validate the accuracy of our SEO preservation efforts, we employ a thorough evaluation process. This entails closely monitoring the performance of your eCommerce store on the new platform. We meticulously assess factors such as ranking, impressions, click-through rates, and other relevant metrics to ascertain the effectiveness of our SEO tactics. This evaluation provides our SEO specialists with valuable insights into how your website is performing following the migration. Additionally, we continuously monitor Google Search Console and Google Analytics to gain a comprehensive overview of your eCommerce store's performance. Based on the gathered data and results, we are prepared to make necessary adjustments and improvements to further optimize your SEO strategy if required.

Client

ActionVillage.com Volusion to BigCommerce Migration

Sporting Gear | Launched 08/21/23

ActionVillage stands as a premier online retailer, focusing on the distribution of paintball, airsoft, and tactical gear. With its inception dating back to 1998, the company has commanded unwavering respect within the industry for more than two decades. Situated in Simi Valley, California, ActionVillage boasts a substantial digital footprint, rendering it a favored hub for both passionate aficionados and seasoned experts. Having previously operated through the Volusion platform, the company's aspiration for heightened resilience and adaptability led them to deliberate options. After diligent evaluation, the choice was made to embrace BigCommerce as their new eCommerce domicile, paving the way for an auspicious and enduring partnership.

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Concept

ActionVillage, a prominent eCommerce establishment specializing in paintball gear and equipment, encountered pressing challenges related to their website's user experience and disappointing conversion rates. To tackle these concerns head-on, our consortium of adept eCommerce consultants embarked on an ambitious mission: revamping the website to ameliorate user engagement and refine the shopping journey. Our strategy revolved around simplifying the navigation menu, enhancing calls to action, and optimizing the checkout process.

Following a meticulous analysis of the user experience, our experts zeroed in on the primary pain points that were impeding customer satisfaction and driving them away from the platform. Our aim was resolute: addressing these concerns to heighten customer interaction, bolster retention metrics, and ultimately escalate revenue streams. Leveraging our deep-seated proficiency in eCommerce design and development, we strategically devised a comprehensive blueprint to metamorphose the website into a user-centric, revenue-amplifying haven.

Action Village Home, Category and Product pages

Custom Templates + Webpages:

Services Completed:

Applications & Integrations:

Avalara tax management
Rewind data backups and data loss prevention
Searchanise Search
Sezzle order financing
Shipper HQ

Stamped.io reviews
BigCommerce eCommerce Platform
Bolt Checkout
Jusper ERP
Metafields manager by Space48

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Home Page
Category Page
Product Page

Redesign

The Action Village website underwent a comprehensive overhaul, a new BigCommerce website design integrating several elements strategically aimed at enhancing user experiences and bolstering eCommerce performance. Primarily, the site's overall structure underwent a simplification, resulting in heightened user-friendliness for navigation and streamlined access to desired content. This involved the introduction of a conspicuous search bar and the refinement of product categories for improved browsing efficiency.

Moreover, the design underwent a modernization, adopting an aesthetically pleasing look with superior-quality product imagery and transparent pricing details. Additionally, the checkout process underwent a refinement, marked by a reduction in steps and clearer instructions, all intended to curtail cart abandonment rates effectively.

Furthermore, meticulous attention was devoted to optimizing the site for mobile usage, culminating in a responsive design that ensured an unimpeded shopping journey across diverse devices. These reimagined design facets converged with the pivotal aim of amplifying conversions and propelling sales. Early data indicates that these revitalized elements have indeed accomplished these objectives with resounding success.

colors:

Custom Features & Functionality

BigCommerce Stencil build using custom react components
Complex custom mobile navigation
Complex Mega Navigation
Custom Gift Certificates section
Custom implementation for the backorder feature utilizing metadata fields with the Metafields manager by Space48 for the Front End admin management
Custom integration with the Searchanise
Data migration from Volusion to BigCommerce
Integration with Sezzle
Integration with stamped.io
Multiple custom landing pages
Site re-design

Solution

The website redesign initiative undertaken by ActionVillage yielded an impressive triumph, translating into a substantial upswing in conversion rates and customer loyalty. Our adept team introduced a host of pivotal remedies, addressing the concerns pinpointed during the UX audit. Among these was a comprehensive overhaul of the call to action, rendering it more pronounced and visually enticing. This strategic alteration prompted users to actively engage with the website, leading to a discernible reduction in bounce rates.

Simultaneously, we undertook the simplification of the navigation menu, ensuring swift product discovery for customers. The introduction of a streamlined one-page checkout mechanism proved instrumental in expediting the purchasing process, culminating in a marked surge in conversion rates. By incorporating customer reviews and star ratings onto product pages through expert BigCommerce development, we adeptly cultivated trust and credibility among customers, further augmenting engagement and fostering lasting loyalty.

Collectively, our solutions were meticulously devised to augment user experiences, streamline the buying journey, and foster customer confidence. The outcome was met with resounding positivity from customers, who reported a conspicuous elevation in user-friendliness. Our client subsequently witnessed a discernible surge in revenue and customer retention, serving as a testament to the efficacy of our, development strategies, SEO services and redesign endeavor.