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Eashan Mehta
Who is JMAC Supply Corp?
JMAC Supply Corp offers a wide range of security, fire safety, and surveillance equipment for both B2B and B2C customers. They have earned recognition for their vast inventory and outstanding customer service. Their dedication to quality and innovation helps them lead the safety and surveillance industry.
Main Objectives of JMAC’s Redesign
- Enhance user experience
- Boost website performance
- Strengthen brand identity
- Increase conversion opportunities
Design & Functionality Overview
JMAC Supply’s website redesign combined the expertise of their team and our BigCommerce developers. Together, we created a modern platform that reflects their leadership in the security and surveillance sector. Their previous Volusion-based site struggled with limited flexibility and performance issues, making navigation and conversions difficult. We aimed to deliver a visually appealing and intuitive design that elevated their brand authority.
Our team overhauled the homepage to include a “Featured Brands” section highlighting key products and a “Shop All Brands” option. This structure allows both B2B and B2C customers to efficiently find their preferred products without unnecessary distractions.
Using BigCommerce’s Stencil technology, we implemented site speed optimizations to ensure faster load times. Additionally, we focused on Google Core Web Vitals to improve user retention and search rankings.
Branding played a critical role in the redesign. High-quality visuals and consistent branding elements reinforced JMAC’s market position. We enhanced navigation by adding a custom mega menu and expandable categories, simplifying product discovery and increasing user engagement.
To improve operational efficiency, we integrated tools like Doofinder for dynamic search, UserWay for accessibility compliance, and Ahrefs for SEO monitoring. These upgrades ensure the platform remains scalable, inclusive, and highly efficient.
This website redesign positions JMAC Supply for long-term success. It provides a cutting-edge platform that supports their expanding catalog and diverse audience. These updates also enhance customer satisfaction and build trust.
For a detailed look at JMAC Supply Corp’s Volusion to BigCommerce Migration and Website Redesign, explore our case study.
Eashan is an SEO wizard who turns search rankings into success stories. With a knack for data-driven strategies and creative optimization, he helps businesses shine online. From crafting compelling content to mastering algorithms, he's your go-to for growing visibility and driving results. When not analyzing keywords, you’ll find him exploring trends to keep clients ahead in the digital race.
