Market your business on a budget

If you have a small business, it’s important to know how to market your business on a budget. These tips will help without breaking the bank.

1) Do you have a business website?

No matter what type of business you are running, you should have a website this day in age. It serves as a “home base” and since social media is an integral part of marketing, you can display all hyperlinks for customers to find you. Find a low cost, low maintenance website first. Then build as you need it. This website should showcase your business’ brand and “personality.”

2) Do you know your market and your target demo?

Sometimes these answers can come from market research. You can pay someone a lot of money or you can do it yourself for free or very low cost by simply asking your existing customers. Google often provides free tools to do customer surveys, report trends, and more!

3) Have a clear business message!

Experts say to have a clear message with energized descriptions using vibrant verbs. Have key points about your company so that customers instantly know what your products and services are. Use services like Mint to keep your marketing budget on track.

Written by Marina Lippincott

Tech-savvy and innovative, Marina is a full-stack developer with a passion for crafting seamless digital experiences. From intuitive front-end designs to rock-solid back-end solutions, she brings ideas to life with code. A problem-solver at heart, she thrives on challenges and is always exploring the latest tech trends to stay ahead of the curve. When she's not coding, you'll find her brainstorming the next big thing or mentoring others to unlock their tech potential.

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