MakDigital - Web Design, Development and SEO marketing

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Client

TytyGA.com

TyTy Nursery is a Georgia based nursery that is the best location online to shop for trees, plants, berries and more! After seeing the work we have done with other nurseries TyTy approached MAK with the desire to redesign their website. Their old site had tons of useful and engaging information, the perfect content available to compete with rivals. Unfortunately, it was not being presented in a user-friendly format. TyTy entrusted the design to MAK, with the intention to help bring their site to the forefront of online nursery sales.

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Concept

When TyTy approached MAK they desired a new design for their online nursery and to bring new functionality and efficiency to their website. The project included, a full redesign of the website using responsive design technology, this consisteded of the Home, Category and Product pages. A complex zip-code search capability was implemented at TyTy’s request, along with custom built predictive search. Overall, the website needed a more professional appearance, there was little to no style or branding anywhere to remind customers who they are shopping with. As the project came to a close TyTy had a brand and website they could be proud to call their own.

Technologies:

  • Volusion
  • Google Analytics
  • Vue.js Framework
  • MailChimp
  • Vimeo Video Player
  • Justuno Cart Abandonment
  • LiveChat
  • TrustSpot Reviews

Custom Programming:

  • Custom Volusion Theme
  • Custom API integration with TrustSpot
  • Complex Mega Navigation
  • Custom Integration with Vimeo
  • Custom component for easy product bundling
  • Custom up-sell side cart component

Design:

  • Art Direction
  • Visual Mood Boards
  • UI Design
  • UX Design
  • Home Page
  • Category Page
  • Product Page

Redesign

The redesign was focused on giving TyTy a professional appearance, bringing their website to the forefront of online nursery sales. Creating a logo and picking brand colors helped immensely keeping a theme consistent throughout the website. We added extra functionality in a “find your grow-zone” application that allows customers to input their zip-codes to see if products are recommended for their areas.We completely redid product images to newer optimized photos to help with SEO and responsive performance. Much of the information displayed on product pages was useful to the customer but it was difficult to find/read/interpret. The product pages have now been redesigned to offer the information in the most user-friendly optimized format. We helped create an inviting and seamless customer experience from landing pages to checkout.

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Solution

TyTy Nursery recently encountered difficulties with their eCommerce business. After careful analysis, it was determined that the main issue was the outdated website design. In comparison to their competitors, their website failed to make a lasting impression, resulting in customers gravitating to their competitors instead. To address this issue, TyTy Nursery partnered with MAKDigital to revamp their website. MAKDigital’s strategy was to present TyTy Nursery’s eCommerce capabilities in a way that was on par with their competitors. As a result, the new website was able to successfully level the playing field and provide TyTy Nursery with the tools to remain competitive in their space. Going forward, TyTy Nursery’s eCommerce solutions are now positioned to tackle the challenges of the future.

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