TytyGA.comVolusion Website Redesign
TyTy Nursery is a Georgia based nursery that is the best location online to shop for trees, plants, berries and more! After seeing the work we have done with other nurseries TyTy approached MAK with the desire to redesign their website. Their old site had tons of useful and engaging information, the perfect content available to compete with rivals. Unfortunately, it was not being presented in a user-friendly format. TyTy entrusted the design to MAKDigital, with the intention to help bring their site to the forefront of online nursery sales.
Concept
When TyTy approached MAKDigital, they desired a new design for their online nursery, being hosted on Volusion, they were looking to bring new functionality and efficiency to their website. The project included a full redesign of the website using Volusion responsive design technology, consisting of the Home, Category, and Product pages. A complex zip-code search capability was implemented at TyTy’s request, along with custom-built predictive search. Overall, the website needed a more professional appearance, as there was little to no style or branding anywhere to remind customers who they were shopping with. The Volusion web design focused on modern aesthetics and user-friendly interfaces. Additionally, our team of expert Volusion developers ensured that all new features were seamlessly integrated and optimized for performance. As the project came to a close, TyTy had a brand and website they could be proud to call their own.
Custom Templates + Webpages:
Services Completed:
Applications & Integrations:
- Google Analytics
- Justuno Cart Abandonment
- LiveChat
- MailChimp
- TrustSpot Reviews
- Vimeo Video Player
- Volusion
- Vue.js Framework
Redesign
The Volusion redesign was focused on giving TyTy a professional appearance, bringing their website to the forefront of online nursery sales. Creating a logo and picking brand colors helped immensely in keeping a theme consistent throughout the website. We added extra functionality in a “find your grow-zone” application that allows customers to input their zip-codes to see if products are recommended for their areas. We completely redid product images to newer optimized photos to help with SEO and responsive performance. Much of the information displayed on product pages was useful to the customer but it was difficult to find/read/interpret. The product pages have now been redesigned to offer the information in the most user-friendly optimized format. The redesign incorporated the expertise of Volusion experts to ensure the best practices were followed. We implemented Volusion API to integrate new functionalities smoothly and Volusion SEO services to boost search engine rankings. The Volusion site design focused on creating an inviting and seamless customer experience from landing pages to checkout.
Custom Features & Functionality
- Custom API integration with TrustSpot
- Custom Volusion Theme
- Complex Mega Navigation
- Custom component for easy product bundling
- Custom Integration with Vimeo
- Custom up-sell side cart component
Solution
TyTy Nursery recently encountered difficulties with their eCommerce business. After careful analysis, it was determined that the main issue was the outdated website design. In comparison to their competitors, their website failed to make a lasting impression, resulting in customers gravitating to their competitors instead. To address this issue, TyTy Nursery partnered with MAKDigital, a exprienced Volusion Agency, to revamp their website. MAKDigital’s strategy was to present TyTy Nursery’s eCommerce capabilities in a way that was on par with their competitors. As a result, the new website was able to successfully level the playing field and provide TyTy Nursery with the tools to remain competitive in their space. Going forward, TyTy Nursery’s eCommerce solutions are now positioned to tackle the challenges of the future.
Furthermore, the Volusion Site Speed Optimization Services ensured that the website's performance was significantly improved, providing a faster and more efficient user experience. Additionally, Volusion Support Services were implemented to maintain and troubleshoot any issues, ensuring ongoing functionality and user satisfaction.
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Tytyga.com Volusion Redesign: Everything You Need to Know About the Tytyga.com Digital Transformation
Why did TyTy Nursery decide to redesign their website?
TyTy Nursery wanted to present their extensive content in a more user-friendly format and enhance their site's functionality and professional appearance to better compete with online rivals.
What were the primary goals of the TyTy Nursery website redesign?
The primary goals were to redesign the website using responsive design technology, create a consistent brand theme, improve functionality with features like a zip-code search and predictive search, and enhance user experience.
What specific changes were made to improve the user experience on the new website?
Changes included a full redesign of the Home, Category, and Product pages, implementing a zip-code search capability, creating a new logo and brand colors, optimizing product images, and restructuring product information to be more accessible.
What custom templates and pages were developed for the new TyTy Nursery website?
Custom templates and pages include the Home page, Category Templates, Product Template, My Account, Contact Us, About Us, and Gift Certificate pages.
What services did MAKDigital provide for TyTy Nursery's website redesign?
Services provided included Art Direction/Web Design, UI Design, UX Design, Volusion Development, Volusion Integrations, Volusion Data Migrations, and a Volusion SEO Audit & Transition.
What applications and integrations were added to the new TyTy Nursery website?
Integrations added include Google Analytics, Justuno Cart Abandonment, LiveChat, MailChimp, TrustSpot Reviews, Vimeo Video Player, Volusion, and the Vue.js Framework.
How did the redesign improve the SEO and performance of TyTy Nursery's website?
The redesign included optimized product images, improved information display on product pages, and the implementation of SEO best practices, all contributing to better search engine visibility and site performance.
What impact did the new Volusion website have on TyTy Nursery's eCommerce performance?
The new website provided a more professional appearance, enhanced functionality, and a seamless user experience from landing pages to checkout, positioning TyTy Nursery to effectively compete in the online nursery sales market.
