When TyTy approached MAK they desired a new design for their online nursery and to bring new functionality and efficiency to their website. The project included, a full redesign of the website using responsive design technology, this consisteded of the Home, Category and Product pages. A complex zip-code search capability was implemented at TyTy’s request, along with custom built predictive search. Overall, the website needed a more professional appearance, there was little to no style or branding anywhere to remind customers who they are shopping with. As the project came to a close TyTy had a brand and website they could be proud to call their own.
The redesign was focused on giving TyTy a professional appearance, bringing their website to the forefront of online nursery sales. Creating a logo and picking brand colors helped immensely keeping a theme consistent throughout the website. We added extra functionality in a “find your grow-zone” application that allows customers to input their zip-codes to see if products are recommended for their areas.We completely redid product images to newer optimized photos to help with SEO and responsive performance. Much of the information displayed on product pages was useful to the customer but it was difficult to find/read/interpret. The product pages have now been redesigned to offer the information in the most user-friendly optimized format. We helped create an inviting and seamless customer experience from landing pages to checkout.
TyTy Nursery recently encountered difficulties with their eCommerce business. After careful analysis, it was determined that the main issue was the outdated website design. In comparison to their competitors, their website failed to make a lasting impression, resulting in customers gravitating to their competitors instead. To address this issue, TyTy Nursery partnered with MAKDigital to revamp their website. MAKDigital’s strategy was to present TyTy Nursery’s eCommerce capabilities in a way that was on par with their competitors. As a result, the new website was able to successfully level the playing field and provide TyTy Nursery with the tools to remain competitive in their space. Going forward, TyTy Nursery’s eCommerce solutions are now positioned to tackle the challenges of the future.