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Client

TimewalkerToys.com

Timewalkertoys.com has leveraged MAK Digital Design for a complete overhaul to their web business. Timewalker Toys is utilizing the Volusion platform, and we built them a fresh site, complete with responsive design and an updated user experience. Time Walker Toys is an independent retailer specializing in 1/6th scale collectible figures. From Ancient and Medieval figures, to Game of Thrones, all the way to the Thundercats figures from long ago, Timewalker has it all. They are based in Overland Park, Kansas, and founded by Steven and Margaret Allen.

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Concept

Timewalker Toys & Collectibles is an independent retailer that specializes in high-definition one-sixth scale collectible figures. They ship internationally through our website, TimewalkerToys.com from our showroom in Overland Park, Kansas. Timewalker was founded in 2003 by Steven and Margaret Allen. They understand the challenges of long-term collecting in the one-sixth hobby, so they developed a program of pre-order discounts, free shipping options, billing alerts, bundling and other value-added services help collectors manage their hobby. Timewalker Toys is developed using all current user experience best practices. There is a strong focus on the customer journey, so that Timewalker’s customers can find what they’re looking for quickly, and painlessly. MakDigitalDesign made Timewalker a full redesign with features and a look to carry them through the 2020's.

Technologies:

  • Volusion
  • Google Analytics
  • Google Hosted Libraries

Custom Programming:

  • Featured Product Scroller
  • Responsive Design
  • Complex Mega Navigation
  • Custom Branding
  • Modified Shopping Cart

Design:

  • Art Direction
  • Visual Mood Boards
  • UI Design
  • UX Design
  • Home Page
  • Category Page
  • Product Page

Redesign

The decision to redesign TimewalkerToys.com was driven by the need to modernize the site and bring it up to speed with the latest eCommerce trends. The previous design was outdated and lacked the necessary features and functionality required for optimal performance. The new redesign focused on improving the user experience, increasing engagement, and boosting key performance indicators (KPIs) such as conversion rates and revenue. The site was updated with a modern, responsive design that is optimized for mobile devices, and new features such as advanced search functionality and a streamlined checkout process were added. Overall, the redesign was aimed at improving the customer experience and bringing TimewalkerToys.com into the 21st century of eCommerce.

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