What You Need to Know About Digital Transformation

What You Need to Know About Digital Transformation

Since the COVID pandemic, many businesses have had to carry out a digital transformation. It is a bridge many brick-and-mortar businesses were not prepared to cross but crossed to continue selling to customers who switched to digital shopping because of movement restrictions. And pretty much all customers […]

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9 Types of Influencer Marketing Campaigns for eCommerce

9 Types of Influencer Marketing Campaigns for eCommerce

So you have been hearing about the benefits of using influencer marketing to create awareness for your eCommerce business, products, and projects, and you want to know just how to use it. Look no further. Here are nine types of influencer marketing campaigns you can use to […]

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How To Promote Your Manufacturing Business Utilizing Digital Marketing

How To Promote Your Manufacturing Business Utilizing Digital Marketing

Let’s assume there is a person called Tom who communicates with friends, family, and everyone else only by writing and sending letters to them. Tom knows that there are other ways to communicate with people; he can call them on the phone, reach out to them on […]

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Digital Marketing in the Metaverse

Digital Marketing in the Metaverse

The metaverse has been brewing underground for years, but it became the subject of popular discussions when Mark Zuckerberg announced the name change of Facebook to Meta in October 2021. Since then, everyone has been asking the same questions; what is the metaverse, what do you buy/sell […]

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Post-Covid: Why CEOs Should Adopt a Digital Marketing Mindset

Post-Covid: Why CEOs Should Adopt a Digital Marketing Mindset

There’s no need to repeat the fact the world changed in 2020, and we are currently in an entirely new world. If you are familiar with history, you will know that changes like the one that started in 2020 affect every aspect of life, including marketing and […]

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Email Marketing Trends to Watch Out For in 2022

Email Marketing Trends to Watch Out For in 2022

Coming from a year plagued with a pandemic, we can all agree that the world put a lot of pressure on 2021, hoping that this year will be better. Thankfully for most, 2021 is a better year than 2020. Even in eCommerce, 2021 has been more successful […]

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Why you Should Start your Holiday Marketing in Q3

Why you Should Start your Holiday Marketing in Q3

Digital marketing is always changing, sometimes due to circumstances such as pandemics and new technologies. As a business owner, one of your jobs is to stay up to date on necessary trends and utilize them to your advantage. This year, a smart marketing tactic that can help […]

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How E-Commerce Brands Are Leveraging Video Games

How E-Commerce Brands Are Leveraging Video Games

  How E-Commerce Brands Are Leveraging Video Games     A renowned e-commerce firm, Scuti has unveiled an eCommerce feature where advertising and sales can now be done in games. This is good news for online businesses as they can expand their reach to a whole new […]

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Live Streaming Ecommerce May Be The Next Big Thing

Live Streaming Ecommerce May Be The Next Big Thing

  Live Streaming Ecommerce May Be The Next Big Thing     Live streaming eCommerce is growing and slowing taking over the eCommerce industry. Amidst the COVID-19 pandemic, this new niche is becoming a fertile ground for retailers in and out of China. In 2019 alone, iiMedia […]

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Study Shows E-Commerce Shopping Patterns That Hint at a New Normal

Study Shows E-Commerce Shopping Patterns That Hint at a New Normal

  Study Shows E-Commerce Shopping Patterns That Hint at a New Normal     The need for digital goods and software products has risen since the onset of the COVID-19 pandemic has forced most people to work from home. Around the world, more shoppers and businesses worldwide […]

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