Concept
When Tactical Machining approached MAK Digital Design, their online presence faced significant challenges due to an outdated ecommerce platform. Recognizing the need for a dynamic and customizable solution, we recommended a migration from the obsolete Volusion platform to the robust and user-friendly BigCommerce platform, positioning Tactical Machining for future success.
The migration wasn't just a technological upgrade; it was a strategic decision to empower Tactical Machining with the customization options they desired. BigCommerce provided the ideal canvas for our collaborative efforts, ensuring that the platform was not only easy to understand and manage but also tailored to the unique needs of Tactical Machining.
Before the migration, Tactical Machining's website lacked not only the style and branding essential for a competitive online presence but also the structural integrity needed to engage and retain customers effectively. The home page, featuring only "Best Selling Products," failed to showcase new or featured products, missing out on opportunities to captivate visitors. The absence of a well-defined structure allowed random consumer questions and comments to appear on various pages, potentially diverting potential customers and diluting the brand message.
Understanding the critical role of SEO and digital marketing in enhancing online visibility, MAK Digital Design implemented a comprehensive strategy to address these challenges. Our team conducted thorough SEO optimizations, ensuring that Tactical Machining's new BigCommerce site was primed for organic search success. This included keyword optimization, meta tag enhancements, and strategic content structuring to align with industry best practices.
Simultaneously, our digital marketing efforts focused on creating a compelling narrative for Tactical Machining. We crafted engaging content that not only showcased their products but also highlighted the brand's unique value proposition. Social media channels were leveraged to amplify Tactical Machining's reach, engaging with the target audience and building a community around the brand.
The results were transformative — not only did the migration to BigCommerce provide the desired customization and ease of management, but the integrated BigCommerce SEO services and BigCommerce developers also propelled Tactical Machining's site to organically rank higher on search engine result pages. The revamped site now stands as a testament to the harmonious blend of technology, design, and digital marketing expertise, ensuring Tactical Machining's online presence reflects the professionalism and quality synonymous with their brand.
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