SkateAmerica.com BigCommerce Migration: Everything You Need to Know About the SkateAmerica.com Shopify to BigCommerce Transformation
SkateAmerica transitioned from Shopify to BigCommerce to achieve better site speed, increased adaptability, and enhanced overall eCommerce performance. This move allowed for the integration of powerful third-party solutions like Searchanise and SalesWarp to streamline operations and marketing efforts.
The primary objectives of the redesign were to enhance user engagement, simplify the shopping journey, and improve the conversion rates. This involved streamlining navigation, optimizing calls to action, and refining the checkout process to create a more user-centric platform.
New features include a personalized mega navigation system, an independent React component for mobile navigation, a specialized sold-out product page template, a custom Searchanise integration for improved search functionality, and an instant account signup popup.
The redesign focused on simplifying the website’s structure, enhancing mobile responsiveness, and reducing checkout steps. These improvements led to faster loading times, decreased cart abandonment rates, and an overall more delightful and efficient user experience.
Yes, the introduction of a prominent search bar and refined product categories has improved browsing efficiency, making it easier for customers to find their favorite products.
Early data post-launch shows that the redesigned website has successfully boosted conversion rates and sales. Customer reviews have also indicated a considerable improvement in site usability, leading to increased customer satisfaction and retention.
For sold-out items, a specialized product page template offers alternative product options, ensuring customers have access to similar products and a continuous shopping experience.
Technical enhancements include BigCommerce integrations for better backend functionality, SEO audits, and transition strategies to maintain visibility, as well as a customized side cart built as a standalone React component for seamless functionality.
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