SkateAmerica Shopify to BigCommerce Migration Case Study

Young Adult Fashion | Launched 12/13/23

SkateAmerica, a renowned online destination for skateboarding enthusiasts, has been a prominent player in the industry since its establishment. Originating in 2008, SkateAmerica has built a solid reputation for delivering top-notch skateboarding products and gear. Located in Simi Valley, California, SkateAmerica has a brick and mortar location, catering to both passionate skateboarders and seasoned professionals. Unfortunately, their online presence didn't hold the same bravado, suffering from an outdated design and lacking responsiveness. Previously operating on Shopify, Skate America sought greater speeds and adaptability for its online store. After careful consideration, the decision was made to do a full bigcommerce site migration, marking the beginning of a promising and enduring partnership.

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Concept

Faced with several limitations and speed-related issues on Shopify, SkateAmerica made a strategic decision to migrate their eCommerce operations to BigCommerce. Recognizing that their existing website was out of sync with their brand identity, they embarked on a mission to completely revamp its appearance, aiming to better embody their vibrant company culture and mission.

The time had come to embrace a more contemporary and robust platform, prompting the collaboration with MAKDigital, a BigCommerce elite agency. Additionally, SkateAmerica seized the opportunity to integrate powerful third-party solutions, such as Searchanise and SalesWarp, to streamline their marketing and operational efforts as they continued to grow.

SkateAmerica had been grappling with challenges related to user experience and conversion rates on their previous website. To address these issues, our team of BigCommerce developers undertook the task of redesigning the site, focusing on BigCommerce web design to enhance user engagement and simplify the shopping journey. Our strategy was centered around streamlining navigation, optimizing calls to action, and enhancing the checkout process.

Through a meticulous analysis of the user experience, we pinpointed critical pain points that were impeding customer satisfaction and loyalty. Our objective was crystal clear: resolve these issues to enhance customer interactions, fortify retention metrics, and ultimately boost revenue. Leveraging our extensive expertise in BigCommerce development and BigCommerce page speed optimization, we crafted a comprehensive plan to transform the website into a user-centric platform that not only met but exceeded revenue expectations.

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Redesign

Our creative team collaborated closely with Derek from SkateAmerica to craft custom-made artwork tailored to the new BigCommerce website design. This creative synergy resulted in a digital experience that excels in both performance and aesthetics, meeting all the criteria for a high-performing site.

The latest web design for SkateAmerica draws inspiration from a diverse range of sources that hold a special place in the hearts of their devoted fanbase: skate culture enthusiasts.

The website underwent a comprehensive overhaul using BigCommerce Stencil to enhance user experiences and bolster eCommerce performance. The redesign focused on simplifying the overall structure for heightened user-friendliness, introducing a prominent search bar, and refining product categories for improved browsing efficiency.

The design received a modernization, adopting an aesthetically pleasing look with superior-quality product imagery and transparent pricing details. This redesign aimed to provide a delightful user experience across the entire site.

The checkout process underwent refinement, marked by a reduction in steps and clearer instructions to minimize cart abandonment rates effectively. Meticulous attention was devoted to optimizing the site for mobile usage, resulting in a responsive design that ensured an unimpeded shopping journey across diverse devices.

These reimagined design facets converged with the pivotal aim of amplifying conversions and propelling sales. Early data indicates that these revitalized elements have indeed accomplished these objectives with resounding success.

Additionally, BigCommerce search engine optimization (SEO) strategies were implemented to improve the site's visibility and attract more organic traffic. SkateAmerica's redesigned store now offers faster loading times, improved eCommerce cart functionality, and a sleek, cohesive design that harmonizes with their brand identity. This custom design effectively narrates their customer journey, skate culture influence, young adult apparel offerings, and corporate branding initiatives, all while meeting the highest standards of eCommerce excellence.

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Solution

Enhancing the design to align with the brand's identity is expected to strengthen visitor retention rates and drive overall conversion improvements. Our strategic remedies, including a revamped call to action and streamlined navigation, led to a reduction in bounce rates. The introduction of a one-page checkout mechanism expedited the purchasing process, contributing to a significant surge in conversion rates.

Incorporating customer reviews and star ratings built trust and credibility, fostering lasting loyalty. Customer feedback highlighted a considerable improvement in user-friendliness, ultimately translating into increased revenue and customer retention.

Simultaneously, comprehensive on-page SEO enhancements were implemented to enhance overall site visibility. Strategic keyword research & optimizations and improved meta tags aim to boost organic traffic and further solidify SkateAmerica's online presence. Additionally, our team at MAK Digital provides ongoing BigCommerce customer service and support, ensuring that SkateAmerica continues to benefit from our expertise. As a BigCommerce expert, we are committed to helping SkateAmerica maintain its competitive edge in the market, offering continuous improvements and support through our BigCommerce retainer service. This comprehensive approach not only addresses immediate needs but also positions SkateAmerica for sustained growth and success in the competitive digital landscape.

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SkateAmerica.com BigCommerce Migration: Everything You Need to Know About the SkateAmerica.com Shopify to BigCommerce Transformation

Why did SkateAmerica migrate from Shopify to BigCommerce?

SkateAmerica transitioned from Shopify to BigCommerce to achieve better site speed, increased adaptability, and enhanced overall eCommerce performance. This move allowed for the integration of powerful third-party solutions like Searchanise and SalesWarp to streamline operations and marketing efforts.
What were the main goals of SkateAmerica's website redesign?

The primary objectives of the redesign were to enhance user engagement, simplify the shopping journey, and improve the conversion rates. This involved streamlining navigation, optimizing calls to action, and refining the checkout process to create a more user-centric platform.
What new features were added to the SkateAmerica website?

New features include a personalized mega navigation system, an independent React component for mobile navigation, a specialized sold-out product page template, a custom Searchanise integration for improved search functionality, and an instant account signup popup.
How has the new design improved the user experience?

The redesign focused on simplifying the website’s structure, enhancing mobile responsiveness, and reducing checkout steps. These improvements led to faster loading times, decreased cart abandonment rates, and an overall more delightful and efficient user experience.
Can customers still find their favorite products easily after the migration?

Yes, the introduction of a prominent search bar and refined product categories has improved browsing efficiency, making it easier for customers to find their favorite products.
What impact did the redesign have on sales and customer satisfaction?

Early data post-launch shows that the redesigned website has successfully boosted conversion rates and sales. Customer reviews have also indicated a considerable improvement in site usability, leading to increased customer satisfaction and retention.
How are sold-out items handled on the new website?

For sold-out items, a specialized product page template offers alternative product options, ensuring customers have access to similar products and a continuous shopping experience.
What technical enhancements were implemented in the new SkateAmerica website?

Technical enhancements include BigCommerce integrations for better backend functionality, SEO audits, and transition strategies to maintain visibility, as well as a customized side cart built as a standalone React component for seamless functionality.

SkateAmerica.com Shopify to BigCommerce migration

Concept

Custom Templates + Webpages:

Services Completed:

Art Direction / Web Design

UI Design

UX Design

BigCommerce Development

BigCommerce Integrations

BigCommerce Data Migrations

BigCommerce SEO Audit & Transition

Applications & Integrations:

Redesign

Custom Features & Functionality

Solution

Ask away, we're here to help!

Why did SkateAmerica migrate from Shopify to BigCommerce?

What were the main goals of SkateAmerica's website redesign?

What new features were added to the SkateAmerica website?

How has the new design improved the user experience?

Can customers still find their favorite products easily after the migration?

What impact did the redesign have on sales and customer satisfaction?

How are sold-out items handled on the new website?

What technical enhancements were implemented in the new SkateAmerica website?

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