If you’re looking to boost the ranking of your website in Google, Yahoo, Bing, Duckduckgo, and other Search Engines for organic traffic, then what you’re looking for is Search Engine Optimization.
A properly constructed SEO strategy includes Keyword Research, Website Optimizing, Content generation, Backlinking and more, but the most important way to get search engines to rank you higher, is to have an active blog.
Adding a regularly updated blog to your website is a fantastic way to increase the organic traffic to your website, here’s why :
Google always gives more weight to websites that update their blog regularly. A blog is a very smart and relatively easy way to keep your site fresh and updated. The updated content is great for the “robots” search engines employ to scan your site, and it’s a natural method to gain traction and a following to your blog.
If you have not guess by now, content is king as far as SEO is concerned. We’ve learned that the most sophisticated SEO strategies always, ALWAYS, starts with content. Good content helps users and gets shared, which is exactly what Google is looking for.
Linking to your website inside of your blog posts helps your SEO efforts because Google lends a lot of weight to cross linking. Especially if you can get your colleagues to link to your site in their blog posts. Because you have control over your content, you can choose when to link your blog posts to your website,
and with what anchor text. When done right, linking internally helps Search Engines understand what is on your website, and when you link a key phrase in your blog post to a page on your website related to that phrase, search engines always notice.
When you blog, every single one of your blog posts is indexed in search engines as a single page. Having more pages does not mean necessarily that it correlates with a better ranking, however, it does keep Google’s robots on your website longer, and it provides more variety in content.
One of the main factors search engines consider in ranking sites is backlinking. If a site has zero backlinks, Google assumes the website is useless. However, if the domain has thousands of backlinks, Google can see that the website and content are useful.
One caveat, though: link quality matters. Thousands of links from unrelated or low-quality websites won’t help you. In fact, they can hurt you. You want links from high-quality websites, or social networks, that are related to your industry.
That’s where blog content comes in. Each blog post gives readers yet another link to share. It also allows you to generate your own backlinks by sharing each post on your social media. Additionally, some posts will be shared more than others, which helps you understand what type of content to provide to your audience.
Search engines want content that’s helpful for users. Your website can (well, should) only have so much content on it. But with a blog, you can write about what you feel is most helpful for your audience, no matter if it fits into a sitemap or not. Many users search for how-to posts, lists, and other types of content that likely aren’t on your website. For example, when someone searches “how blogging benefits SEO,” they won’t find a page on the Far Reach website. But, they may very well find this post. Blogging helps your content fit into more search queries, increasing the number of potential click-throughs.
When you host your own blog and develop your own content, you’re in control. You control your message. You control the keywords. You control the links. Blogs give you the power to control your online presence.
So what’s holding you up? You know the keys to great SEO ranking now, get started!