RCHobbyExplosion.com Volusion to BigCommerce Migration: Everything You Need to Know About the RCHobbyExplosion.com Transformation
RC Hobby Explosion sought to enhance their online store's visual appeal and functionality. The outdated Volusion platform was limiting their ability to provide a modern, user-centric shopping experience, prompting the migration to BigCommerce.
The main challenges included a text-heavy, visually unappealing homepage, poor mobile translation, and a lack of user-friendly navigation. These issues were impacting user engagement and overall shopping experience.
The primary goals were to create a visually stimulating and user-friendly shopping experience, improve mobile usability, and enhance overall site performance to meet the evolving expectations of online shoppers.
MAKDigital implemented a mobile-first redesign, focusing on updated imagery and intuitive user interface. They transformed the product pages for better engagement, improved the search experience, and performed a full data migration from Volusion to BigCommerce, including a comprehensive SEO audit.
The redesign utilized BigCommerce Stencil technology and included applications and integrations such as a custom search app to enhance the search experience, optimized Canonical URLs, and the implementation of 301 Redirects for SEO best practices.
Custom features included complex mega navigation, an intuitive homepage layout, enlarged text content on product pages, a visually enhanced "Add to Cart" button, and a comprehensive SEO strategy to improve search engine performance.
The migration resulted in substantial improvements. There was over a 25% increase in average order value, more than a 40% increase in mobile and tablet traffic, over a 25% increase in conversion rate, and over a 20% increase in new users.
The collaboration led to a visually appealing, user-friendly site that significantly improved key performance metrics. The effective implementation of modern e-commerce solutions enhanced the shopping experience, driving better engagement and higher sales.
Table of contentsWhere Magento costs really come fromMaintenance hours compound faster than most teams expectExtension sprawl creates technical debt, not just app feesPreserving value is part of the cost modelHow to preserve the features that matter before you migrateClassify every capability as native, app-supported, or customMap content, […]
Table of contentsMatch each product page to the right search intentSeparate branded, non-branded, and attribute-led searchesPrevent cannibalization across variants and near-duplicatesOptimize the on-page elements that directly influence product relevanceWrite metadata for precision first, clicks secondSupport relevance with body copy and mediaExpose the details that confirm exact-match intentCreate […]
Table of contentsFind where shoppers drop off before you start changing the checkoutWhat do you fix first?Remove cart-page friction that creates second thoughtsMake cart edits instant and obviousReplace uncertainty with delivery and stock clarityHandle the coupon field without starting a scavenger huntMeasure the exits that happen before […]
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