Tytyga.com Volusion Redesign: Everything You Need to Know About the Tytyga.com Digital Transformation
TyTy Nursery wanted to present their extensive content in a more user-friendly format and enhance their site's functionality and professional appearance to better compete with online rivals.
The primary goals were to redesign the website using responsive design technology, create a consistent brand theme, improve functionality with features like a zip-code search and predictive search, and enhance user experience.
Changes included a full redesign of the Home, Category, and Product pages, implementing a zip-code search capability, creating a new logo and brand colors, optimizing product images, and restructuring product information to be more accessible.
Custom templates and pages include the Home page, Category Templates, Product Template, My Account, Contact Us, About Us, and Gift Certificate pages.
Services provided included Art Direction/Web Design, UI Design, UX Design, Volusion Development, Volusion Integrations, Volusion Data Migrations, and a Volusion SEO Audit & Transition.
Integrations added include Google Analytics, Justuno Cart Abandonment, LiveChat, MailChimp, TrustSpot Reviews, Vimeo Video Player, Volusion, and the Vue.js Framework.
The redesign included optimized product images, improved information display on product pages, and the implementation of SEO best practices, all contributing to better search engine visibility and site performance.
The new website provided a more professional appearance, enhanced functionality, and a seamless user experience from landing pages to checkout, positioning TyTy Nursery to effectively compete in the online nursery sales market.
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