NDZ Performance Volusion to BigCommerce Migration Case Study

Name: User
Item: MAK Digital
Rating: 5
Author: Brett Wood

Firearms | Launched 02/20/23

NDZ Performance is a U.S.A. based manufacturer and online retailer for the firearms industry. Utilizing the newest technologies NDZ consistently develops new after-market parts for major brands and platforms. Although their business has been successful NDZ recognized a platform migration from Volusion to BigCommerce was best suited for their future. The BigCommerce migration brings them a more multi-function and robust platform to help them as they continue to scale up. This also offers the opportunity to redesign their site bringing a more modern and user-friendly experience to their customers. It was these reasons that brought NDZ to partner with MAK Digital to bring their website up to date and migrate to the BigCommerce Platform.

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Concept

Before coming to MAK Digital, NDZ was running their site on an outdated platform that did not offer the multi-functionality of other services. Upset with their current platform, we set out together to determine the best method of helping NDZ. They wanted to bring their site into the new age with a modernized look and updated features to best compete with the competition!

After careful consideration, NDZ chose to migrate from Volusion to the BigCommerce platform because it offered the modern features and capabilities they were looking for. Along with the migration, we at MAK Digital redesigned the entire site to bring it better functionality, faster speeds, and a more friendly user experience! We believed BigCommerce developers were the best fit to ensure that NDZ could leverage the full capabilities of the new platform.

In addition to the redesign and migration, we implemented BigCommerce SEO services to enhance NDZ's online visibility and attract more organic traffic. Our comprehensive approach included keyword optimization, meta tag enhancements, and content structuring to align with industry best practices.

To further support NDZ's growth, we integrated a strategic marketing plan through our digital marketing services. This plan focused on increasing brand awareness, engaging the target audience, and driving sales through various digital marketing channels.

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Redesign

NDZ, looking to bring their site to the forefront of online firearms sales, came to MAKDigital to help with a site redesign. The new BigCommerce website design needed all new category pages, product pages, and a new home page. We created a user-friendly navigation featuring new categories “Trending Now” and “New Products” to help draw consumers in for the latest products.

Our BigCommerce developers built a custom react component for laser engraving, allowing customers to identify laser engravings they desire, which then adds the costs of the engraving to the user’s cart. NDZ did not need additional content on their pages; the existing content needed to be rearranged and optimized for the best SEO results and user-experience possible. You can see below the difference MAK has made for NDZ performance, you can also check out all our redesigns here!

Additionally, we implemented BigCommerce page speed optimization techniques to ensure the website loads quickly, enhancing user satisfaction and reducing bounce rates. The use of BigCommerce Stencil technology further streamlined the site's design and functionality, providing a seamless browsing experience for users.

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Solution

The newly updated NDZ Performance site is a testament to the power of modern digital marketing solutions. MAKDigital was hired to perform a BigCommerce site migration and to give the site an updated appearance with our expert BigCommerce designers . The redesign included significant changes to the overall user experience, making it easier and more efficient for customers to find what they’re looking for. MAKDigital also implemented the latest SEO technologies to improve the website’s search engine visibility and results. The end result is a powerful, modern website that is sure to boost NDZ Performance’s online presence and sales. Thanks to the expertise of MAKDigital, NDZ Performance can enjoy a website that is well-suited to the ever-changing digital landscape.

In addition to the redesign, NDZ Performance also benefits from our BigCommerce retainer services, ensuring ongoing support and optimization for their site. Our role as a BigCommerce elite agency guarantees that NDZ Performance remains at the cutting edge of eCommerce innovation.

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NDZPerformance.com Volusion to BigCommerce Migration: Everything You Need to Know About the NDZ Performance Website Transformatio

Why did NDZ Performance decide to migrate from Volusion to BigCommerce?
NDZ Performance recognized that their outdated Volusion platform lacked the multi-functionality and modern features needed to support their growing business. BigCommerce offered a more robust and scalable solution to help them continue to expand and compete in the market.
What were the main goals of the NDZ Performance website migration and redesign?
The main goals were to create a modern, user-friendly website with improved functionality, faster speeds, and an updated design. The migration aimed to provide a better user experience and enhance NDZ Performance's online presence.
How did MAKDigital approach the migration and redesign for NDZ Performance?
MAKDigital started by evaluating the limitations of the existing Volusion platform and identifying the best solutions. They then migrated the website to BigCommerce and redesigned the entire site, including new category pages, product pages, and a homepage, to improve functionality and user experience.
What specific technologies and integrations were used in the redesign?
The redesign utilized BigCommerce Stencil Technology, Rewind Data Backups & Security, Searchanise for search functionality, Elfsight for social media integration, Google Reviews, PayPal for payments, and Smile.io for the loyalty program.
What custom features and functionalities were implemented?
Custom features included complex mega navigation, a custom React component for the product page configurator for engravable products, and new categories such as “Trending Now” and “New Products” to attract customers to the latest offerings.
How did the new website design reflect NDZ Performance's brand identity?
The new design incorporated a modern aesthetic with improved navigation, making it easier for customers to find products. The custom features and streamlined layout provided a user-friendly experience that aligned with NDZ Performance’s commitment to quality and innovation.
What improvements were seen after the website launch?
The updated website provided a more efficient and enjoyable user experience, improved search engine visibility through SEO enhancements, and increased online presence and sales for NDZ Performance. Customers found it easier to navigate the site and complete purchases.
How did the partnership with MAKDigital benefit NDZ Performance?
The partnership allowed NDZ Performance to leverage MAKDigital’s expertise in eCommerce development and digital marketing. The successful migration and redesign positioned NDZ Performance for continued growth and success in the competitive firearms industry.

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NDZPerformance.comVolusion to BigCommerce Migration

Concept

Custom Templates + Webpages:

Services Completed:

Art Direction / Web Design

UI Design

UX Design

BigCommerce Development

BigCommerce Integrations

BigCommerce Data Migrations

BigCommerce SEO Audit & Transition

Applications & Integrations:

Redesign

Custom Features & Functionality

Solution

Ask away, we're here to help!

Why did NDZ Performance decide to migrate from Volusion to BigCommerce?

What were the main goals of the NDZ Performance website migration and redesign?

How did MAKDigital approach the migration and redesign for NDZ Performance?

What specific technologies and integrations were used in the redesign?

What custom features and functionalities were implemented?

How did the new website design reflect NDZ Performance's brand identity?

What improvements were seen after the website launch?

How did the partnership with MAKDigital benefit NDZ Performance?

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