JMAC Supply Corp Case Study -

Security Equipment | Launched 08/21/23

JMAC Supply, a prominent distributor of security equipment and supplies, sought to elevate its online presence and enhance user experience. In pursuit of a more effective digital strategy, JMAC Supply partnered with MAKDigital, a leading digital agency renowned for its expertise in BigCommerce data migration services. This case study delves into the remarkable transformation of JMAC Supply's website, achieved through a complete redesign and data migration to the versatile ecommerce platform, BigCommerce. Let's explore how this collaboration led to an improved website and remarkable online performance, propelling JMAC Supply towards greater success.

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Concept

The concept of the project revolved around two primary objectives: first, the seamless migration of JMAC Supply's data from the existing Volusion platform to the powerful and feature-rich BigCommerce platform, and second, a comprehensive redesign to revitalize the website's appearance and functionality by our expert BigCommerce developers.

The migration from Volusion to BigCommerce presented unique challenges as it involved transferring extensive product information, customer data, and order history without any disruptions. Simultaneously, the redesign aimed to enhance user engagement and conversion rates while ensuring the website reflected a modern outlook.

As a trusted BigCommerce partner, the overarching goal of the project was to improve the JMAC Supply site significantly, both in terms of its performance and visual appeal, providing customers with a seamless shopping experience and positioning the company as a leading player in the industry.

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Redesign

MAKDigital's creative prowess brought a fresh, modernized look to the JMAC Supply website, breathing new life into its appearance and functionality. The once-dated website design, reminiscent of the early 2000s, underwent a complete transformation to align with contemporary trends, catapulting JMAC Supply into the 2020s with exceptional BigCommerce web design and BigCommerce theme development, and BigCommerce SEO

A key focus of the redesign was the optimization of the homepage and navigation, streamlining the user journey for an effortless shopping experience. The updated homepage served as a visual gateway, highlighting featured products, promotions, and essential information in an engaging and intuitive manner.

Furthermore, the enhanced navigation made it easier for visitors to explore the extensive product catalog and find what they needed swiftly. The user interface embraced simplicity and clarity, catering to both first-time visitors and long-time customers, ultimately bolstering customer satisfaction.

To ensure optimal performance, we also implemented BigCommerce page speed optimization services, significantly improving the website's load times and overall user experience. This comprehensive approach not only revitalized the site's visual appeal but also enhanced its functionality, positioning JMAC Supply for sustained growth and success in the competitive digital landscape.

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Solution

The solutions employed by MAKDigital brought about significant improvements in JMAC Supply's website statistics and overall performance. The data migration to BigCommerce ensured a smooth transition, preserving critical information and facilitating uninterrupted operations. The newfound scalability and robustness of the BigCommerce platform allowed JMAC Supply to handle increased website traffic and accommodate future growth with ease.

The redesigned website, with its modernized appearance and user-friendly interface, had an immediate impact on user engagement. The optimized homepage and navigation contributed to reduced bounce rates and increased time spent on the site, signifying a more positive user experience.

Moreover, the improved user experience led to higher conversion rates and increased online sales, further solidifying JMAC Supply's position as a reliable and customer-centric supplier in the security equipment market.

In conclusion, the collaboration between JMAC Supply and MAKDigital, a leading BigCommerce marketing agency, yielded transformative results. The complete redesign and data migration to BigCommerce revitalized JMAC Supply's online presence, delivering an improved website and remarkable online performance. With a modernized outlook and enhanced functionality, JMAC Supply is now better equipped to serve its customers and thrive in the competitive digital landscape.

Post-launch, MAKDigital continues to support JMAC Supply with our BigCommerce retainer services, ensuring ongoing improvements, updates, and optimizations to maintain peak performance and adapt to evolving market demands. This ongoing partnership underscores our commitment to their long-term success and growth.

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JMAC Supply Volusion to BigCommerce Migration: Everything You Need to Know About the JMAC Supply Transformation

What was the primary goal of the JMAC Supply website redesign?

The primary goal was to seamlessly migrate JMAC Supply's data from the Volusion platform to BigCommerce while comprehensively redesigning the website to enhance user engagement and conversion rates.
Why did JMAC Supply choose to migrate from Volusion to BigCommerce?

JMAC Supply sought a more powerful and feature-rich platform. BigCommerce offers better scalability, robustness, and customization options, which are essential for handling increased traffic and future growth.
What challenges were encountered during the migration?

The migration involved transferring extensive product information, customer data, and order history without disruptions. Ensuring data integrity and maintaining a seamless transition were key challenges.
What challenges were encountered during the migration?

The redesign modernized the website's appearance and functionality. By optimizing the homepage and navigation, user experience was significantly enhanced, leading to reduced bounce rates and increased time spent on the site.
What custom features were integrated into the new JMAC Supply website?

Custom features included a product page configurator for engravable products, complex mega navigation, social media integration via Elfsight, and a loyalty program through Smile.io.
How did the redesign impact JMAC Supply's online sales?

The improved user experience and modernized website design led to higher conversion rates and increased online sales, reinforcing JMAC Supply's position as a reliable and customer-centric supplier.
What technologies were used in the JMAC Supply BigCommerce migration?

Technologies used included BigCommerce Stencil, Searchanise search, Rewind Data Backups, Smile.io Loyalty Program, Elfsight for social media integration, and PayPal for payment processing.
What were the key visual and functional changes made during the redesign?

Key changes included a fresh, modernized look, streamlined navigation, an optimized homepage, and a user-friendly interface. These changes aimed to provide a seamless shopping experience and boost user satisfaction.