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Corey Kogan
Content Still Reigns Supreme In 2020: Why You Need To Make Use of a CMS
A content management system is a form of encoded modifiable computer instructions that helps to create, correct and publish contents on a website. CMS is an important aspect of any e-commerce platform. It is an asset to the team as it ensures that the website is up to date and keeps marketing green.
A recognized and prevailing example in the market is WordPress. WordPress has about 60% of the content management system share and less than 40% of the global online network is governed by WordPress. These attributes don’t make it the only CMS in the global market, there are other examples from unconstrained to business level and the totally common.
Sites That Need A Content Management System
The websites that need a CMS are sites that need updated contents regularly. Sites created for commercial purposes often top the list of sites that need CMS because they have to update their homepage contents in order to make new additions to their product pages and always leave the pages fresh. Also, if there is a blogging section on the site, the CMS would be extremely useful. In a situation where your store wouldn’t have the need to update content frequently, it might just be alright to employ the functionality of the commercial online platform. The team is fully equipped to figure out the needs.
Some of the Benefits A CMS Can Provide For Your Website
Creating and Correcting Contents Without Difficulty
Making corrections to content on the site can be done without any difficulty as the CMS permits you to not just create but also edit these contents without requiring a specific skill for it. If the current system in use doesn’t support updating content without stress when the need arises, then a content management system is needed.
It Takes Away Dependence on Developers
In a commercial organization, there are different teams serving different purposes. Those in the marketing unit or in charge of content creation are not performing the same roles as the developers. Where a content management system is not in use, developers have to be contacted over every slight change noticed which slows down progress and makes it difficult to keep up with the expectations of customers and competitors. Leveraging on the content management system gives the advantage to update frequently and directly, it also keeps up with competing demands.
Creates an Additional Channel to Reach Potential Customers
The content uploaded on the site is a way to promote itself. Uploading content with value would boost the brand, products and keep customers interested in every piece uploaded. The CMS would help to organize the content uploaded in a better format and make people reach you organically.
Unite Writers
It facilitates collaboration between writers, to come together to correct and make adjustments on a piece within the organization such that it works particularly for a targeted audience and simplify review events.
Things to Consider When Choosing a CMS
Seamless Integration
To avoid stress, you have to choose a CMS that will integrate easily with your platform. This is applicable when you are pairing a platform for e-commerce with CMS to achieve your business platform goals.
Swift Organization and Ease of Access
While some CMS are complex and demand extra work to set-up, some others do not require much time, they set-up quickly and start adding value to the platform. Ensure that you get a CMS that allows content creators managing the site to go about their tasks without encountering publishing difficulties.
A Distinct Value
CMS varies from the free to the expensive. We advise that you carry out research to have full knowledge of the features the CMS you’re getting have the necessary features that will support your business. You also must be certain that you are not at loss by overpaying for the systems.
Customization
Employing a CMS that personalizes web pages for different customers may be worth it if your customers are impressed by it.
SEO-Friendly
An advantage of a strong content creation strategy is that it brings organic traffic. To achieve this, it is imperative that search engines find your content easily. This is more realistic when an SEO-Friendly CMS is in use.
Examples of CMS Platforms You Can Use
WordPress: Like it was stated above, it is the leading CMS in the market. Its flexibility makes it useful as a plain content-logged site and also for e-commerce purposes. It is free to download which makes it a great advantage for e-commerce startups.
Big Commerce: It is a platform that simplifies your content and manages your site for a monthly fee. It supports personalization of pages for potential service purchasers.
Drupal: It creates a digital means of gathering knowledge that would reach the target audience over multiple transmission media. It is not user-friendly for people who don’t have specific developer experience.
Joomla: It is a free CMS used in publishing content online. It has a built framework that makes it usable independent of its CMS.
Sitecore: It is a CMS software used globally to establish personalized experiences.
Magento: This open-source platform is owned by Adobe. They have evolved over the years and encouraged app users to move from the early version to the improved one.
Shopify: It is an e-commerce platform for creating an appealing online store. As a result, it has gained recognition among new and small platforms just starting up. It has ease of access features, though it charges a transaction fee for using payment platforms other than Shopify.
Types of Ecommerce CMS
Content first
This type of system places content before any other purpose. The major purpose is to control or handle content on the website.
Ecommerce
The reason for creating these platforms is to make sales online, before including blog sections for content on their sites.
Conclusion
An online platform shouldn’t only be concerned about creating contents and uploading them on the site but should also make sure that these contents are read. They should be created in such a way that the people who visit the sites can easily access the information the content is trying to pass. Employing a content management system to perform certain functions that have been explained above is an important strategy to improve your online platform.
