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DickPondAthletics web design concept

Concept

Dick Pond Athletics, a leader in running gear, recognized that their existing BigCommerce website was not meeting the needs of their customers or effectively representing their brand expertise. The site was outdated and lacked features essential for a modern online sporting goods store. To address these challenges, we proposed a comprehensive website overhaul focused on enhancing the user experience, optimizing functionality, and showcasing the brand's roots in track and field.

The redesigned website would leverage the full capabilities of the BigCommerce platform, offering a sleek and modern design that caters to today's runners. A mobile-first approach ensures a seamless experience across all devices, allowing customers to easily browse and purchase products on their smartphones, tablets, or desktops. High-resolution product imagery and detailed descriptions provide a clear and comprehensive view of each item.

Enhanced navigation, simplified menus, and a powerful site search tool make it effortless for users to find exactly what they need. A seamlessly integrated blog platform serves as a valuable resource for runners of all levels, offering expert training tips, product reviews, and athlete profiles. This content hub not only educates and engages customers but also establishes Dick Pond Athletics as a thought leader in the sporting goods community.

In addition to these user-focused improvements, the new website incorporates robust eCommerce functionalities to drive sales and improve operational efficiency. This includes features such as Constant Contact, Searchanise, and more.

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Custom Templates + Webpages:

Services Completed:

Applications & Integrations:

  • BigCommerce - eCommerce Platform
  • Google Analytics - Statistics
  • Constant Contact - Marketing Automation Platform
  • Searchanise - Complex Search Provider
  • reCAPTCHA - Security
  • Cloudfare - Content Delivery System
  • Segment - Customer Data Platform
  • Paypal - Payment Processor
DickPondAthletics BigCommerce Case Study
  • Home Page
  • Category Page
  • Product Page

Redesign

While functional, Dick Pond Athletics' existing website did not effectively showcase the brand's commitment to quality and performance. The redesign focused on creating a visually appealing, user-friendly platform that reflects their expertise in running and track & field. We implemented a mobile-first design approach, prioritizing a seamless experience for smartphone users, and ensuring the website layout adapts to any screen size, from desktops to smartphones. High-resolution product photography and clear descriptions remain impactful across all devices.

Responsive design principles were applied throughout the development process to guarantee a consistent and optimal user experience across all devices. Streamlined menus and a powerful site search tool (Searchanise) simplified navigation and enabled quick product discovery on any device. To increase user engagement and cater to loyal customers, we integrated a blog platform directly into the website, featuring informative articles on training tips, company announcements, and more.

The redesign also emphasized the brand's visual identity through a carefully curated color palette, incorporating Dick Pond Athletics' signature colors and athletic-inspired typography to create a cohesive and recognizable look. Subtle design elements, such as patterns reminiscent of running tracks and fields, were strategically placed throughout the site to reinforce the brand's connection to its core audience.

The main objective of this redesign was to elevate the website to modern design standards and differentiate it from competitors in the sporting goods industry. This meant creating a digital experience that showcases their products and resonates with their target audience of dedicated runners, coaches, and athletes. The goal was to capture and hold customers' attention, encouraging them to explore the website and ultimately make a purchase.

colors:

Custom Features & Functionality

  • Custom About us page
  • Custom Contact us page
  • Custom Financing page
  • Custom Mega Navigation using custom React Component
  • Custom Mobile Navigation using custom React Component
  • Custom Side Cart using custom React Component
  • Full site re-design
  • Multiple custom category page templates
  • Searchanise implementation
  • SEO best practices and use cases within Theme build
  • Theme Build using BigCommerce Stencil technology
dickpond BigCommerce features list

Solution

We leveraged the powerful capabilities of the BigCommerce platform to craft a custom website design for Dick Pond Athletics. This redesign aimed to enhance their website, bring it back to modern standards, and truly display the work they do – their high-performance running gear. High-resolution product photography and clear descriptions showcased the performance and style of Dick Pond Athletics offerings. Responsive design ensures the website seamlessly adapts to any device, empowering runners to browse and purchase on the go.

To foster a community around the brand, we integrated a dedicated blog platform directly within the BigCommerce framework. This valuable resource became a training partner for runners of all levels. Our content team curated a library of informative content, including expert training tips, in-depth product reviews, and inspiring athlete profiles. Strategic search engine optimization (SEO) ensured Dick Pond Athletics reached a wider audience and established itself as a thought leader in the running community. We further enhanced discoverability by implementing Searchanise, a powerful site search solution, to help users find exactly what they need on the website.

The BigCommerce platform provided robust analytics tools, which we implemented alongside Google Analytics to track user behavior and identify areas for improvement. This data, along with insights from Segment (a customer data platform), allowed us to create a holistic view of the customer journey. We used Constant Contact for targeted email marketing campaigns, further nurturing leads and building brand loyalty. This data-driven approach allowed us to continuously refine the website's design, content strategy, and user experience, ensuring Dick Pond Athletics remains a leader in the digital running landscape.

Website redesign wire-frame

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Dick Pond Athletics BigCommerce Re-Design: Everything You Need to Know About the DickPondAthletics BigCommerce Site Overhaul

  • What was the main objective of the DickPondAthletics BigCommerce re-design?

    The primary goal was to create a modern, user-friendly online store that enhances the shopping experience, increases conversion rates, and aligns with DickPondAthletics' brand identity.

  • What are the key features of the new DickPondAthletics BigCommerce site?

    The new site includes a streamlined navigation system, mobile-friendly design, enhanced product display features, integrated payment gateways, and improved site performance for faster load times.

  • How long did the re-design process take?

    The re-design process took approximately six months from initial planning to launch, including time for design, development, testing, and final adjustments.

  • What improvements were made to the user experience?

    Improvements include a more intuitive navigation, faster checkout process, better search functionality, and a responsive design that ensures a seamless experience across all devices.

  • How does the new design improve site performance?

    The new design utilizes optimized code, faster loading images, and efficient server configurations to ensure quicker load times and a smoother user experience.

  • Was there any customization involved in the re-design?

    Yes, the re-design involved several customizations to meet DickPondAthletics' specific requirements, including unique product filters, customized checkout processes, and special promotional features.

  • How was customer feedback incorporated into the re-design?

    Customer feedback was gathered through surveys and usability testing, which informed key decisions in the re-design process to ensure the new site meets the needs and preferences of users.

  • What benefits can customers expect from the new site?

    Customers can expect an enhanced shopping experience with easier navigation, quicker load times, better product visibility, and a more efficient checkout process.

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