We help you sell more | Request a Free Quote
1-888-553-8776
miker
7 SEO Trends That Will Matter In 2020
People say the most constant thing in life is change. That’s also true for SEO. SEO strategies are constantly changing and the new techniques are influencing e-commerce. There was a time when keywords dominated SEO trends, keywording was so prominent that SEO marketers didn’t mind stuffing web articles with unnecessary words just to make sure the page ranks high on SERPs. And it used to work, but not anymore. You’re more likely to get your website flagged if you practice keyword stuffing now than you’re to get any positive SEO results.
The question is, what are the SEO trends to prepare for come 2020? Search engines such as Google, Bing and the rest often determine the new SEO trends but they are usually influenced by consumers’ wants when using the internet. Based on consumer’ expectations for the internet, these are the SEO trends that will rule 2020.
Voice search
Dwell Time
With the advance of technology – 5G network, smartphones, AI, etc, human beings have become even more impatient. Don’t forget that there’s competition everywhere, so if your website can’t convince a visitor to stay within a few seconds, they will be gone. Search engines have started considering dwell time as one of the criteria for ranking a website.
Click-through rate, bounce rate and dwell time are important now more than ever before, and they will certainly matter more in 2020 because as we said, technology is improving. So, make sure to enhance your website to make it fast, ensure that your webpage loading speed is fast. Also, always cut to the chase, so that when a new visitor comes to your website, their reason for coming is attended to. This means that your homepage should be clear, your navigation should simple, your landing pages should be relevant to the ad campaigns you are running, etc.
One second delay in your webpage load time can reduce your conversion rate by 7%. It can also reduce your ranking on SERPs.
Video SEO
Featured Snippet
When you enter a query on Google, there’s a section that will come up with the rest of the results, right above the first result on the page. This section is known as Number Zero and is also called the Featured Snippet. Already, featured snippet generates more than half of traffic clicks on Google standing at 54.68% in 2019. It is predicted that this number will increase by 2020. That means that if you want your website to thrive you have to start SEO practices that will enable your site for the featured snippet section on search engines.
To do this, you have to create precise and relevant answers to questions. You can use your FAQs page for this purpose, provide relevant answers to possible questions your target audience may have.
Mobile Responsiveness
Google is one of the first search engines to bend for mobile users by changing its policy to mobile-first indexing. Google has started checking websites for its mobile device capabilities before considering how websites function on the desktop. As mentioned above, consumers influence search engines, and search engines determine which site will rank high on SERPs.
Multilingual SEO
It is no longer enough to focus solely on the English speaking audience for your web content. The world is more global, therefore if you want to get customers from different parts of the world, you have to start considering them in your SEO practices.
What this means is that your web content should be able to perfectly translate to other languages. Geolocation is not enough for this, there are tendencies for error in translation and frankly, that can annoy people who speak the language. It is advisable to make use of unique URLs for each major language you want to reach, hreflang and data markups are also effective for this purpose.
This also means that you have to create content for other search engines besides Google. For instance, Baidu is widely used in China, while Yandex is widely used in Russia. Both search engines have their unique criteria for proper SEO hence, creating content that will rank on either one requires you to have sufficient knowledge of how they operate.
Influencer Marketing
There are several influencers out there that you can hire to speak well on your product, service or brand. People are more likely to engage a brand if their favorite influencer endorses it. It is expected that influencer marketing will become more relevant in 2020, more businesses will use it to gain social trust.
Over To You
All you have to do to improve your SEO is to put consumers first, that’s what the search engines and big e-commerce brands are doing anyway. Besides, every e-commerce business’ looks towards internet users for traffic, engagement, sales and more. It will only be right to update yourself on what to do right to impress internet users – who are actually your customers.
