Category: User Engagement

Enterprise SEO has become a major area of focus for most businesses in the last few years. Many businesses have adopted enterprise SEO as a critical part of their strategy for learning about consumer behavior. Enterprise SEO is generally seen as the most cost-effective way for brands […]

Coming from a year plagued with a pandemic, we can all agree that the world put a lot of pressure on 2021, hoping that this year will be better. Thankfully for most, 2021 is a better year than 2020. Even in eCommerce, 2021 has been more successful […]

Last year, holiday shopping was stifled because of the pandemic, and many businesses had to improvise to meet consumer needs. But this year’s holiday shopping won’t be like last year because the world is making a post-pandemic comeback. Deloitte predicts that holiday retail sales will grow by […]

Klevu has released their AI-Powered Product Discovery Suite.   If you have had any experience working with an E-Commerce platform, or even shopping on one in recent years, you may have noticed many plugins designed to decrease the number of people who leave their carts abandoned and […]

Including SMS In Your E-Commerce Marketing Strategy   In the world of today, the internet rules and so, many e-commerce marketers focus on internet-enabled marketing avenues such as email marketing and social media marketing. However, if you learn about the surveys on user behavior with text messaging, […]

How To Market Your E-Commerce Brand On TikTok   TikTok, which was launched 5 years ago in China by ByteDance, has become the beehive of social media activities. It is now one of the most downloaded apps on both the Android and iOS stores. Recent statistics have […]

  Simple Ways to Start An Apparel Company       If you find yourself constantly thinking about creating clothing designs, launching and selling clothes, chances are this is your passion and you have to try it. What’s the worst that can happen? You learn new skills, […]

  SMS Marketing: What Is It And Why Should You Be Doing It     Most people think of SMS as an old-school way of communicating and they are not totally wrong. However, SMS has remained relevant over the years blending well with newer methods of communicating. […]

  Truly Understanding Your Customer’s Preferences Through A/B Testing     If you are an e-commerce entrepreneur, chances are that you have heard or stumbled on the term called A/B testing. A/B testing is one of the strategies that can help improve conversion rates, return on ad […]

  Live Streaming Ecommerce May Be The Next Big Thing     Live streaming eCommerce is growing and slowing taking over the eCommerce industry. Amidst the COVID-19 pandemic, this new niche is becoming a fertile ground for retailers in and out of China. In 2019 alone, iiMedia […]