Companies spent $602 billion in 2022 on digital advertising alone, which is around a 15% increase from the 2021 global digital ad spend of $521 billion. Companies are willing to spend lots of money on ads, making the competition hard for small businesses with small marketing budgets. […]
Aha! We are currently living in the future that sci-fi movies and books warned us about because AI is finally here to take our jobs and enslave humanity. Oh, that’s just ChatGPT helping college students to score undeserved A’s in their exams. Everywhere you turn online or […]
Thanks to Google, websites in this decade are considering the user experience more and focusing on core web vitals scores, putting in more effort to ensure that every user gets the same smooth experience across all devices. Whether your website is for your eCommerce business or onsite […]
Every website owner dreams of the day their website will rank on Google’s first page and other search engine result pages (SERPs). Not only does ranking on the first page of SERPs drives traffic to the website, but it also confirms that the website is an authority […]
In October 2020, Google launched Google Analytics 4, an upgrade to the previous Google analytics tool, Google Universal Analytics. Google introduced the Google Analytics 4 tool in response to the continually changing digital and online landscape as part of its vision for the future of analytics. Digital […]
Local marketing is a location-based SEO that helps eCommerce businesses to target more local buyers. Local marketing generally favors eCommerce businesses within the same local areas they are targeting. However, eCommerce businesses in any location can also reach local buyers in faraway regions. Local marketing is not […]
Facebook is the biggest social media platform in 2022, with about 2.93 billion monthly active users, which makes it a goldmine for eCommerce vendors. eCommerce vendors can sell on Facebook via Facebook Shops and Facebook Marketplace. Both channels foster the entire selling journey from product listing to […]
The eCommerce industry is welcoming to everyone, sellers and buyers. While everyone can start an online retail business, the eCommerce industry has changed a lot from its early days. Before, anyone who did retail online could get away with anything because it was a lawless industry. Buyers […]
Affiliate marketers have established a bold reputation for themselves in the last decade such that during popular discussions about lucrative skills, affiliating marketing often make it to the list. Affiliate marketing can help you increase sales, but when you bring search engine optimization (SEO) into the mix, […]
Link building is one of the parts of search engine optimization businesses tend to shy away from for obvious reasons; it can be hard, and it requires patience. Link building doesn’t work overnight, and you have to be consistent before seeing your desired results. However, you want […]