Category: Google Analytics

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• What is Google Analytics 4 and how is it different

  GA4 uses an event based model that tracks user interactions across devices. It replaces Universal Analytics, adds cross platform reporting, and focuses on engagement and conversion metrics instead of sessions alone.

• How do I track key actions as conversions

  Mark important events like form_submit, purchase, or generate_lead as conversions in GA4 Admin. You can create new events with conditions, then toggle them to count as conversions for clearer performance reporting.

• What are Explorations and when should I use them

  Explorations are custom analyses that let you build funnels, pathing, and segment overlap. Use them to answer deeper questions, validate hypotheses, and visualize user journeys without exporting data.

• How does attribution work in GA4

  GA4 offers data driven attribution that evaluates all touchpoints. Compare models in the Advertising workspace to see how paid, organic, email, and social contribute to conversions before you reallocate budget.

• Do I need Consent Mode or server side tagging

  Consent Mode helps respect user privacy and still model gaps when cookies are denied. Server side tagging can improve data quality and performance by moving tag execution from the browser to your server.

• How do I connect GA4 to Google Ads and Search Console

  Link properties in GA4 Admin. The Google Ads link enables audience sharing and conversion imports. The Search Console link adds organic query and landing page insights directly inside GA4 reports.

• What is the best way to track ecommerce

  Implement the GA4 ecommerce schema for view_item, add_to_cart, begin_checkout, and purchase. Validate with the DebugView and Realtime reports to ensure parameters like item_id and value are populated.

• When should I export to BigQuery

  Use the free GA4 BigQuery export when you need unsampled event data, custom joins with CRM or ad platforms, or advanced modeling. It is ideal for building reliable dashboards and long term analysis.