BLVS.comWordpresss to BigCommerce Migration

The Situation

Brooklyn Low Voltage Supply has built its reputation on providing high-quality low-voltage equipment to contractors and businesses across the Northeast. After over a decade on WordPress, their platform couldn't keep pace with their growth or the expectations of their B2B customers. They needed a robust ecommerce solution that could handle complex product catalogs, support bulk purchasing workflows, and establish the digital credibility their brand deserved. The migration to BigCommerce wasn't just a platform change; it was an opportunity to rebuild their online presence from the ground up.

The Core Challenge

The biggest barrier to growth wasn't traffic—it was trust. In the low-voltage supply industry, buyers need detailed specifications to ensure product compatibility with their projects. A wrong choice means costly delays, returns, and frustrated clients. Yet BLVS's product pages offered neither the technical details nor the visual proof buyers needed to make confident purchasing decisions. Product listings contained little more than a name, a price, and often a single low-quality image.

Even worse, the site required account creation just to view pricing. For new visitors researching options or comparing suppliers, this was an immediate dealbreaker. They'd leave before ever engaging with BLVS's catalog, taking their business to competitors with more transparent shopping experiences.

Additional Obstacles

Beyond the trust barrier, BLVS faced compounding technical limitations: inadequate navigation and search functionality made product discovery difficult, missing trust signals like reviews and security badges undermined credibility, thin content on category pages limited SEO visibility, absent B2B features like Net 30 accounts frustrated business customers, and poor URL structure hurt both user experience and search rankings.