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Client

AventisSystems.com

Aventis Systems, a leading provider of IT solutions and services, embarked on a journey to enhance their online presence and elevate customer experience. They recognized the need for an improved website and a higher level of online performance to boost conversions and better cater to their valued customers. To achieve this goal, Aventis Systems partnered with MAKDigital, a renowned digital agency with a proven track record in website redesign and data migration. Let's delve into how this collaboration brought about remarkable transformations and contributed to Aventis Systems' success in the digital landscape.

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Concept

The heart of the project was the seamless data migration from Aventis Systems' previous platform, Volusion, to the more versatile and feature-rich ecommerce platform, BigCommerce. The challenge lay not only in preserving the vast amount of data but also in ensuring a smooth transition without compromising any critical information or disrupting user experience.

Simultaneously, MAKDigital embraced the opportunity to redesign Aventis Systems' website, giving it a fresh and modern outlook while enhancing its functionality. The core objectives revolved around improving the overall performance of the Aventis website, streamlining the user journey, and optimizing the site for better search engine visibility and conversion rates.

NDZ Performance BigCommerce Migration & Redesign

Technologies:

  • BigCommerce Stencil Technology
  • Searchanise search
  • Smile.io Loyalty Program
  • Rewind Data Backups & Security
  • Elfsight for social media integration
  • Payment: Paypal
  • Google Reviews

Custom Programming:

  • Custom React component for the product page configurator for engravable products
  • Complex Mega Navigation

Design:

  • Art Direction
  • Visual Mood Boards
  • UI Design
  • UX Design

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  • Home Page
  • Category Page
  • Product Page

Redesign

MAKDigital's creative expertise and attention to detail brought forth a stunning redesign of the Aventis Systems website. The transformation was striking, with a contemporary and visually appealing new look that brought the site squarely into the 2020s.

The user interface received a complete makeover, incorporating intuitive navigation and a clutter-free layout. The revamped site aimed to empower visitors to find products and services with ease, navigating through categories and sections effortlessly.

A major focus was on the checkout process, introducing customizable options that tailored the experience for individual customers. This personalized touch enhanced user satisfaction and significantly contributed to an increase in completed purchases.

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Solution

MAKDigital's solutions implemented for Aventis Systems led to a significant boost in the site's performance and overall statistics. The combination of a modernized website design and the migration to BigCommerce played a pivotal role in achieving the desired results.

By migrating to BigCommerce, Aventis Systems gained access to a more robust and scalable platform, enabling them to handle increased traffic and accommodate future growth. The improved website design and streamlined navigation resulted in reduced bounce rates and increased time spent on the site, positively impacting the overall user experience.

The introduction of a customizable checkout process not only improved user engagement but also contributed to higher conversion rates, resulting in a considerable upswing in sales and revenue.

In conclusion, the collaboration between Aventis Systems and MAKDigital proved to be a resounding success. The complete redesign and migration to BigCommerce allowed Aventis Systems to step into the modern era with confidence, providing their customers with a delightful online experience. Through this partnership, Aventis Systems achieved their goals of an enhanced website and improved online performance, solidifying their position as a leading IT solutions provider in the market.

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