Aventis Systems’ BigCommerce Upgrade with MAKDigital

Who is Aventis Systems?

Aventis Systems is a leading IT solutions provider. They specialize in hardware, software, and cloud services. Their focus is on offering innovative solutions, including refurbished hardware and custom IT packages. Aventis Systems caters to businesses of all sizes. To improve their online presence and customer experience, they partnered with MAKDigital for a migration and redesign.

Main Objectives of the Redesign

• Seamlessly migrate from Volusion to BigCommerce
• Modernize website design and functionality
• Improve user experience with better navigation and customization
• Optimize SEO to boost search visibility and organic traffic

Design and Functionality Overview

Aventis Systems’ journey began with a complete overhaul of their website, moving from the limited capabilities of Volusion to the robust, scalable BigCommerce platform. MAKDigital’s team set out to not only migrate the extensive data but also address the design and usability issues that previously limited Aventis’ potential.

A key improvement was the introduction of a hierarchical category template. This feature streamlines the product selection process, allowing customers to easily navigate through various categories, ensuring that all components are compatible. This was vital for Aventis Systems, given the complex nature of their IT products.

To further enhance the user experience, MAKDigital integrated a React-based side cart component. This dynamic side cart updates in real time and alerts users when they qualify for free gifts, providing a direct link to a free gift page. This feature not only adds an element of surprise for customers but also encourages higher order values, as users are motivated to reach benchmarks to unlock these offers. This customization added a level of personalization to the checkout process, enhancing user satisfaction and contributing to increased sales.

Despite the complexities of data migration, MAKDigital ensured a smooth and seamless transition, preserving all critical information and ensuring that the new BigCommerce platform handled Aventis’ vast product catalog with ease. The team also integrated Searchanise for advanced search capabilities and HubBot for live chat support, both of which enhanced user engagement and made product discovery more intuitive.

To improve performance, we implemented BigCommerce’s site speed optimization and SEO capabilities. These changes ensured faster load times, better search rankings, and increased organic traffic. Aventis Systems is now well-positioned for long-term growth and success.

With the migration to BigCommerce, Aventis Systems enjoys a scalable, flexible platform. Their new design meets customer needs and supports their growing business. This successful collaboration with MAKDigital has transformed their online presence, delivering a user-friendly, high-performance website.

For more details on this successful transformation, check out our Aventis Systems case study.