USFlagStore's BigCommerce Headless CMS Website Build

Retail | Launched 12/26/18

USFlagstore.com, an American-based eCommerce website specializing in selling flags made and manufactured within the United States, approached MAK Digital for a comprehensive eCommerce overhaul. Operating for nearly a decade and based outside Kansas City, Missouri, USFlagstore is renowned for its commitment to quality, producing American flags that meet the highest state, government, and military standards. The company is also associated with notable non-profit organizations, Folds of Honor and K9s For Warriors, supporting US service members with educational scholarships and service dogs.

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Concept

Recognizing the limitations of their Volusion platform, USFlagstore sought a solution to propel their online presence to the next level. MAK Digital partnered with them to plan and execute a strategic migration to BigCommerce, a powerful eCommerce platform known for its scalability and advanced features. This move aimed to empower USFlagstore with a future-proof foundation for continued growth. We further amplified the potential of BigCommerce by implementing a headless architecture. This innovative approach separates the front-end user interface (what customers see) from the back-end eCommerce functionality (product data, shopping cart, etc.). This separation offers USFlagstore several key advantages:

Flexibility and Customization: The headless architecture allows for independent development and updates to the front-end without impacting the back-end functionality. This empowers USFlagstore to tailor the customer experience to their specific needs and brand identity.

Omnichannel Experience: The headless approach enables USFlagstore to integrate their BigCommerce store seamlessly across various touchpoints, such as mobile apps, social media platforms, and in-store kiosks. This creates a consistent and unified shopping experience for customers, regardless of how they choose to interact with the brand.

Future-Proof Technology: Headless architecture allows USFlagstore to leverage the latest front-end technologies without needing to overhaul their back-end infrastructure. This ensures their store remains agile and adaptable to evolving industry trends.

Faster Loading Speeds: Headless architecture separates the front-end from the back-end, allowing for independent optimization of the front-end for faster loading times, a crucial factor for user experience. Additionally, CDNs can further reduce page load times.

By migrating to BigCommerce and implementing a headless architecture, USFlagstore gained a powerful and flexible eCommerce foundation that positions them for continued success in the ever-evolving online marketplace.

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Redesign

Leveraging the flexibility of BigCommerce, we designed and built a robust and scalable headless eCommerce store for USFlagstore. This modern platform, optimized for mobile devices, prioritized a seamless user journey with clear navigation, engaging content, and enhanced product information. The redesigned store (mobile-first approach) showcased key products prominently on the homepage, while category and product pages were streamlined for intuitive browsing and efficient purchasing. This strategic transformation not only solidified USFlagstore's brand image but also delivered significant results.

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Solution

MAKDigital, acting as an extension of the USFlagstore team, successfully executed the strategic migration and new store build on BigCommerce. This resulted in a robust and future-proof eCommerce platform that empowered USFlagstore to achieve significant improvements.

These outcomes demonstrate the effectiveness of the collaboration between MAKDigital and USFlagstore. By migrating to BigCommerce and implementing a headless architecture, USFlagstore gained a scalable and adaptable platform that positions them for continued success in the competitive online retail landscape.

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USFlagStore.com BigCommerce Headless Website Build: Everything You Need to Know About the USFlagStore.com Digital Transformation

Why did US Flag Store decide to migrate from Volusion to BigCommerce?
US Flag Store sought a scalable, flexible, and future-proof eCommerce solution to overcome the limitations of their Volusion platform and support their continued growth. They partnered with MAK Digital to migrate to BigCommerce and implement a headless architecture to enhance their online presence. US Flag Store sought a scalable, flexible, and future-proof eCommerce solution to overcome the limitations of their Volusion platform and support their continued growth. They partnered with MAK Digital to migrate to BigCommerce and implement a headless architecture to enhance their online presence.
What are the benefits of the headless architecture implemented for US Flag Store?
The headless architecture provides flexibility and customization, enables an omnichannel experience, leverages future-proof technology, and ensures faster loading speeds by separating the front-end from the back-end.
What services did MAK Digital provide for US Flag Store's eCommerce overhaul?
Services provided included Art Direction/Web Design, UI Design, UX Design, BigCommerce Development, BigCommerce Web Design, BigCommerce Integrations, and a BigCommerce SEO Audit & Transition.
What custom templates and pages were developed for US Flag Store's new website?
Custom templates and pages include the Home page, Category Template, Category Template 2, Product Template, My Account, and About Us pages.
What applications and integrations were added to the new website?
Integrations added include Google Ads, Google Analytics, and Google Tag Manager.
How did the redesign improve the user experience (UX) on US Flag Store's website?
The redesign featured a mobile-first approach, clear navigation, engaging content, enhanced product information, and prominent showcasing of key products on the homepage, providing a seamless and intuitive user journey.
What were the measured results after the website redesign for US Flag Store?
The measured results included a 25% increase in Average Order Value, over 60% increase in mobile/tablet traffic, over 25% increase in Conversion Rate, and over 20% increase in new users.
What was the outcome of the website migration and redesign for US Flag Store?
The strategic migration and redesign resulted in a robust and scalable eCommerce platform, solidified US Flag Store's brand image, and delivered significant improvements in user engagement and sales performance, positioning them for continued success in the competitive online retail landscape.

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