USFlagStore.com BigCommerce Headless Website Build: Everything You Need to Know About the USFlagStore.com Digital Transformation
US Flag Store sought a scalable, flexible, and future-proof eCommerce solution to overcome the limitations of their Volusion platform and support their continued growth. They partnered with MAK Digital to migrate to BigCommerce and implement a headless architecture to enhance their online presence. US Flag Store sought a scalable, flexible, and future-proof eCommerce solution to overcome the limitations of their Volusion platform and support their continued growth. They partnered with MAK Digital to migrate to BigCommerce and implement a headless architecture to enhance their online presence.
The headless architecture provides flexibility and customization, enables an omnichannel experience, leverages future-proof technology, and ensures faster loading speeds by separating the front-end from the back-end.
Services provided included Art Direction/Web Design, UI Design, UX Design, BigCommerce Development, BigCommerce Web Design, BigCommerce Integrations, and a BigCommerce SEO Audit & Transition.
Custom templates and pages include the Home page, Category Template, Category Template 2, Product Template, My Account, and About Us pages.
Integrations added include Google Ads, Google Analytics, and Google Tag Manager.
The redesign featured a mobile-first approach, clear navigation, engaging content, enhanced product information, and prominent showcasing of key products on the homepage, providing a seamless and intuitive user journey.
The measured results included a 25% increase in Average Order Value, over 60% increase in mobile/tablet traffic, over 25% increase in Conversion Rate, and over 20% increase in new users.
The strategic migration and redesign resulted in a robust and scalable eCommerce platform, solidified US Flag Store's brand image, and delivered significant improvements in user engagement and sales performance, positioning them for continued success in the competitive online retail landscape.
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