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Therapeutic Training Center concept

Challenges Faced

Therapeutic Training Center Inc (TTCI). reached out to us to upgrade their existing BigCommerce site, which had been built on an older version of the platform (Blueprint). While the site had served TTCI well for many years, it no longer met modern eCommerce standards. As a leader in therapeutic training and education, TTCI sought a platform that would better reflect their authority and expertise, enhance their course presentation, and provide an improved customer experience for both new and returning students.

The previous site had room for improvement in areas such as mobile optimization and design flow. Navigation across various devices could be more user-friendly, and the overall layout featured unused space that could be better utilized to highlight key offerings. In a competitive industry where first impressions are vital, refining these areas presented an opportunity to improve how users engage with TTCI’s courses and instructors.

While instructor profiles and course information were available on the old site, the process for updating schedules and other details was time-consuming. We identified ways to make these updates more efficient by developing custom fields that would synchronize data across multiple pages, streamlining site management and improving consistency. This approach allowed for an easier and more seamless way to present dynamic course information to users.

Additionally, Therapeutic Training Center wanted to refresh their brand identity to better align with their reputation for professionalism and expertise. This included updating their logo and introducing a cohesive color scheme that created a welcoming and authoritative feel throughout the site.

With these objectives in mind, we collaborated with TTCI to develop a modern and scalable website that would support both user engagement and backend efficiency, ultimately positioning them for long-term growth and success in their industry.

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Custom Templates + Webpages:

Services Completed:

Applications & Integrations:

Budget Heating BigCommerce Case Study
  • Home Page
  • Category Page
  • Product Page

Actions Taken

A key part of the redesign was implementing a refreshed brand identity. We introduced a new color scheme featuring calming earth tones, inspired by the Pacific Northwest, to convey professionalism and authority, while also updating their logo for a modern, cohesive presence. On the homepage, we emphasized TTCI's expertise by showcasing their credibility, course offerings, and upcoming schedules. This clear, accessible design improved first impressions and boosted user engagement.

The development process focused on simplifying site management through dynamic custom fields for product pages. TTCI needed a platform that minimized manual effort, allowing administrators to input course details—such as date, time, and course-specific information—on a single product page and have that information automatically update across the site. Our BigCommerce developers designed these custom fields to synchronize data across multiple sections, including the course schedule and instructor profile pages. We also created a custom schedule feature that auto-generates class dates on each instructor’s profile within the instructors' category, further streamlining site management.

These dynamic features extended to customized class notices. If a class is full or has specific instructions, this information is displayed across all relevant pages without requiring manual updates. Unlike typical sites where administrators must update each section separately, these custom fields significantly improve efficiency and reduce the administrative workload.

The redesign included several custom category pages, such as "Classes by Location," "Classes by Type," and various different pages. These pages provide users with tailored course information, helping them quickly find the classes or instructors that best fit their needs. Combined with dynamic product pages and a custom homepage, these enhancements create an engaging user experience while simplifying management, positioning TTCI for sustainable growth and success.

colors:

Custom Features & Functionality

  • BigCommerce Stencil build
  • Complex drop-down mega navigation
  • Custom integration with the Searchanise
  • Custom Product page template
  • Multiple custom category page templates
  • Site re-design
Therapeutic Training Center BigCommerce features list

Big Wins for the Merchant

The redesign of Therapeutic Training Center’s website is expected to deliver several critical wins, positioning them for sustained growth in the competitive education and training industry. By modernizing their platform and improving the overall user experience, TTCI is now better equipped to attract and engage both prospective and returning students. This updated site will finally showcase TTCI exceptional work and the expertise of their instructors, reinforcing their authority and credibility within the field.

One of the most significant improvements is the enhanced user engagement through the new homepage. Designed to highlight credibility, upcoming courses, and instructor profiles, the homepage provides users with key information at a glance, strengthening first impressions and encouraging exploration of course offerings. We expect this clear presentation to result in increased inquiries and registrations, translating into more students enrolling in their programs.

The streamlined product pages, equipped with dynamic custom fields, will reduce administrative workload by synchronizing course information—including schedules and instructor details—across multiple sections of the site. This efficiency allows the staff to manage updates with minimal efforts.

Mobile responsiveness was another key achievement. The fully optimized, device-friendly design ensures that users can easily access course details and register for classes on any device. This optimization is expected to lower bounce rates, improve user satisfaction, and increase overall engagement and boost conversions.

Additionally, the refreshed brand identity, featuring a modernized logo and cohesive earth-tone color scheme, enhances TTCI's professional image. This updated branding helps the Therapeutic Training Center stand out from competitors, building trust and confidence among new students and stakeholders.

By leveraging BigCommerce’s Stencil technology, the website is now scalable, supporting future growth without compromising performance or design consistency. Custom pages for courses, instructors, and categories provide flexibility for expanding offerings as TTCI grows.

Overall, these enhancements are designed to increase visibility, elevate TTCI's reputation, and drive more student enrollments—fostering continued growth and success in their industry.

Website redesign wire-frame

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Therapeutic Training Center's BigCommerce Website Redesign: Everything You Need to Know About the Therapeutic Training Center's redesign journey

  • Why did Therapeutic Training Center need a website redesign?

    The previous site was built on an outdated BigCommerce platform and lacked modern eCommerce standards, including mobile optimization, efficient site management, and effective branding. Therapeutic Training Center needed a website that better reflected their authority, showcased their course offerings and instructors, and improved user engagement.

  • How did the redesign address branding and design challenges?

    We introduced a refreshed brand identity with a modernized logo and a calming earth-tone color scheme. The homepage was redesigned to immediately convey credibility, highlight course offerings, and provide essential information to strengthen first impressions and user engagement.

  • What improvements were made to navigation and content structure?

    The new site includes multiple custom category pages, such as "Classes by Location," "Classes by Type," "Certification Programs," and "Instructors." These pages help users quickly find tailored course information and easily explore the Therapeutic Training Center’s offerings.

  • How does the new website simplify site management?

    Dynamic custom fields were implemented for product pages, allowing administrators to input course details—such as date, time, and instructor information—on a single page. These details are automatically synchronized across multiple sections of the site, reducing the need for repetitive updates.

  • What new features were added to enhance course and instructor visibility?

    We created individualized instructor profile pages within the "Instructors" category, displaying courses each instructor offers. The system also auto-generates class schedules and integrates this information across the site to provide a seamless user experience.

  • How does the website handle course updates and notices?

    Custom class notices were added to inform users if a course is full or has specific instructions. These updates appear across all relevant pages without manual input, streamlining the administrative process.

  • Is the new site mobile-friendly?

    Yes, the website was built using BigCommerce’s Stencil technology, ensuring full responsiveness and optimal usability on all devices. This enhancement helps reduce bounce rates and improve the overall user experience.

  • What results are expected from the redesign?

    We anticipate increased student enrollments, improved user engagement, and a stronger brand reputation. The new site positions the Therapeutic Training Center to better attract prospective students by showcasing their expertise, credibility, and high-quality educational services.

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