TheBarnDoorHardwareStore.com BigCommerce Store Redesign
The Barn Door Hardware Store is your one-stop shop for sliding barn door hardware, roller kits, and farmhouse pine sliding doors. Having been in the eCommerce business for a year with moderate success, Barn Door Hardware Store recognized they would perform better if their site appeared less like a starting eCommerce site. Much of their original site was white space with no branding or style anywhere, the site even lacked a logo. MAKDigital was brought in to create a much more improved BigCommerce website design their eCommerce store, giving it a professional appearance and ensuring the user experience (UX) was effective and efficient.
Concept
The project consisted of two main parts, those being the style and branding redesign and the layout redesign. The previous version did not inform the consumer who they were shopping with, what they stood for, or even where they might be contacted. For the redesign MAK was given a logo, from there we built a beautiful, inviting theme, utilizing BigCommerce Stencil technology.
By changing around the layout of Barn Door’s pages we are able to provide a more positive user experience. Shoppers now have clear navigation capabilities to all areas of the site, something the previous version seriously lacked. The new version of The Barn Door Hardware Store is built mobile-first meaning it is a responsive design, something the old version never had! The project lasted two months, Starting in October 2022 and ending in November 2022.
The redesign also included BigCommerce site design to enhance the visual appeal and usability of the site. Additionally, we implemented BigCommerce page speed optimization services to ensure fast loading times and a seamless shopping experience. By working with our BigCommerce design partners, and BigCommerce developers, we were able to deliver a high-quality, professional website that meets modern eCommerce standards.
Custom Templates + Webpages:
Services Completed:
Applications & Integrations:
Redesign
The main goal of the website redesign was for consumers to immediately know who The Barn Door Hardware Store is and what they bring to the table. The store now has a consistent branding and website theme development applied across all pages, reminding consumers who they can trust for the best barn doors around! We were able to use their fantastic reviews as social proof to reinforce their identity as the best purveyors of barn doors!
Luckily, The Barn Door Hardware Store also has an informational YouTube channel, and we were able to utilize their videos (this is a form of content marketing) to further enhance a great experience for their customers. The Barn Door Hardware Store now features a beautiful professional appearance that is sure to keep them atop the eCommerce barn door industry.
Additionally, we implemented BigCommerce search engine optimization to ensure the site ranks well in search engine results, driving more organic traffic and increasing visibility. By working with our BigCommerce developers, we were able to create a user-friendly and efficient site that meets all modern eCommerce standards.
Custom Features & Functionality
- Custom additional-product-tabs component
- Custom built BigCommerce Template utilizing Stencil Technology
- Custom React mobile navigation component
- Custom React side cart
- Custom Searchanise implementation
Solution
We began the project by creating a modern, user-friendly interface, allowing customers to easily navigate the site and quickly find the products they need. Then we optimized the website for mobile devices and tweaked SEO for better search engine visibility. Finally, through expert BigCommerce web development, we implemented a secure payment system and integrated a loyalty program to reward returning customers.
As part of the project, we carefully moved over the details and all their data from their previous site, ensuring a seamless BigCommerce data migration. This meticulous process preserved the integrity of their extensive product catalog, customer data, and historical transactions.
Additionally, we provided a BigCommerce retainer service to ensure ongoing support and maintenance, allowing TheBarnDoorHardwareStore.com to continue operating smoothly and efficiently. By the end of the project, TheBarnDoorHardwareStore.com had a brand-new website that was attractive, easy to use, and secure, positioning them for sustained growth and success in the competitive eCommerce market.
Ask away, we're here to help!
TheBarnDoorHardwareStore.com BigCommerce Website Redesign: Everything You Need to Know About the TheBarnDoorHardwareStore.com Digital Transformation
Why did The Barn Door Hardware Store decide to redesign their website?
The Barn Door Hardware Store aimed to enhance their online presence, moving away from an unbranded, white-space-heavy site to a professional, branded platform that could improve user experience and drive better eCommerce performance.
What were the main objectives of The Barn Door Hardware Store's website redesign?
The main objectives were to establish a consistent branding and style, improve site navigation and layout, optimize the site for mobile use, and enhance the overall user experience.
What custom templates and pages were developed for The Barn Door Hardware Store's new website?
Custom templates and pages include the Home page, Category Template, Product Template, My Account, About Us, FAQs, and Shipping & Returns pages.
What services did MAKDigital provide for The Barn Door Hardware Store's website redesign?
Services provided included Art Direction/Web Design, UI Design, UX Design, BigCommerce Development, BigCommerce Integrations, BigCommerce Data Migrations, and a BigCommerce SEO Audit & Transition.
What applications and integrations were added to the new website?
Integrations added include BigCommerce Stencil, Rewind Data Backups, Searchanise Search, ShipperHQ, and Ship Station.
How did the redesign improve the user experience (UX) on The Barn Door Hardware Store's website?
The redesign introduced a modern, user-friendly interface with clear navigation, a mobile-first responsive design, and optimized layouts that make it easier for customers to find products and navigate the site efficiently.
What role did branding play in the website redesign for The Barn Door Hardware Store?
Branding played a crucial role, with the addition of a logo, consistent theme, and use of customer reviews and content marketing (YouTube videos) to reinforce the store's identity and build trust with consumers.
What was the outcome of the website redesign for The Barn Door Hardware Store?
The new website is attractive, easy to use, secure, and optimized for better search engine visibility. It features a professional appearance that strengthens the store's position in the eCommerce barn door industry and includes enhanced functionalities like secure payments and a loyalty program.
