August 22, 2022 What Is New Media Marketing

Nowadays, there’s no hold back on where businesses explore to market their brand and products. When you spend a few hours on social media platforms such as TikTok and Instagram, you will come across subtle ad videos that paint a lifestyle picture of brands and products. And […]

August 19, 2022 What is Cyber Security Insurance & Is It For Your Small Business

As a small business owner, if this is your first time reading about cybersecurity insurance then this article is for you. As a small business, you are supposed to prepare for many unwanted experiences and liabilities, but no one prepares you for a cyber security attack. Over […]

August 15, 2022 Why SaaS Review Sites Are Crucial to eCommerce Success

In the B2C sector, customer reviews serve a simple purpose. eCommerce vendors put products online, then customers buy, receive their orders, and leave a review, and this helps other customers with their purchase journey. Unlike B2C, B2B buyers are not easily influenced by other customer reviews. They […]

August 12, 2022 Abandoned Cart And How To Combat Them

The eCommerce industry is in great shape. eCommerce retailers are taking advantage of the new shopping habits many have now. Online retail businesses can now capture more market shares than ever because more people are clicking ads and searching for products online. We are not saying everything […]

August 5, 2022 SaaS, And Why Is It Very Effective For eCommerce Sites

SaaS (Software as a Service) is a major technological trend in eCommerce. It has been rocking the eCommerce sector for a while now. What then is SaaS? A SaaS or ASP (application service provider) model means businesses can get IT needs from an independent IT service provider. […]

July 25, 2022 Preparing For Q3 and Q4, Financial Trends To Watch For

Most businesses have suffered for the last two or three years because of the ongoing Covid-19 pandemic. Hence, businesses had to change their traditional operating models to adapt to the fast-changing, tech-driven environment. We can expect more drastic changes and trends in the next few years, as […]

June 24, 2022 The New Trend of Live Video Shopping and How eCommerce Businesses Can Use it to Increase Sales

Live video shopping or live stream shopping is the new trend among online buyers where they join the live video of their favorite influencer and buy the products they are promoting right away. It’s like an auction because multiple buyers can participate in the same live video […]

June 10, 2022 These Digital Marketing Tips Will Give Your Nonprofit Organization The Right Attention

Most nonprofit organizations prepare for the lack of interest people will show for their cause because there’s no monetary return. Not to mention that many of the people who have enough to give are often part of the problem the organization is addressing. For example, big industries […]

June 3, 2022 Digital Marketing Strategies for Every Small Business

Small businesses fight many battles. They have bigger rivals, have to earn customers’ trust, learn about their industry, worry about staffing, and more. They also have to fight to be seen by consumers. While small businesses can use digital marketing to create awareness, it is challenging and […]

May 27, 2022 Brick-and-Mortar VS eCommerce Shopping: How e-Retailers Will Fare in 2022

People are settling with the realization that COVID will remain a part of our reality for a long time. There’s a new fatal variant every few months, with big pharma warning us about its potency and asking us to take another vaccine shot to “avoid” catching it. […]