“A microsite, also known as a minisite or weblet, is an Internet web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website… Microsites may be used for purely commercial purposes to create in-depth information about a particular product, service or as editorial support towards a specific product, such as describing a new technology.”

Sometimes, there is a genuine need to have a small website that represents a particular venture that your business is undertaking, rather than something that reflects your entire company. This is where microsites can help.