Driving Results with eCommerce Marketing
Having the proper set of marketing skills can help drive success to your eCommerce website.
From blogging to pay-per-click advertising and from search engine optimization to analytics, eCommerce marketing is diverse and complex in many ways. The goal is to find the strategies, tactics and promotions that generate profits for your business.
Entrepreneurs need 3 things: The ability to learn, the ability to write, and the ability to be a good listener. Building on these skills, below is a list of tactical capabilities we’ve put together that will help your eCommerce marketing succeed.
1. Writing, Content Marketing
Essentially the ability to write is the ability to communicate online. Every product description, how-to article, blog, about us page and video script is an act of writing. If done correctly, writing will help drive your ecommerce marketing.
2. Data Analysis, Analytics
Successful marketers examine statistics and facts in order to make good decisions about how to invest in marketing and promotion. Considering facts and understanding the implications of statistics is called data analysis. It is crucial for modern day eCommerce marketing.
3. Data Collection & Testing
Closely related to predicting and analyzing data is the ability to collect facts and statistics about your company’s performance.
This marketing method helps encompass your ability to properly set up Google analytics or something similar in nature, and optimize it for your ecommerce business with specific and meaningful reports. It includes comprehending how testing works and using testing platforms like Zarget or similar. It also includes the ability to extract data from each software package your business uses such as email reports, customer management, or sales analytics.
If you can collect good information on how your marketing is performing, you’ll be more likely to make good decisions based on that information.
Website and graphic design are necessary online marketing fundamentals. The way your ad’s, articles, even product detail pages look can have an impact on how the marketing message or even product is perceived by your consumers.
How your site, your ads, and your brand materials look matters for your eCommerce success.
A huge advantage for marketers is having the ability to write code. This ability may be as basic as understanding HTML and CSS so you can do a better job posting articles in WordPress or it might be the ability to develop your own reports and marketing tools.
Half of all digital marketing jobs require at least some kind of technical expertise. Most of what is done online currently requires at least an understanding of coding.
Learning how to code allows you to have more control over your marketing efforts. With more control, your chances of success are sure to increase.
eCommerce advertising must be created, measured, planned, purchased, and executed. It must be done using channels such as pay-per-click advertising on search engines and on social media sites, display advertising, mobile advertising, video commercials, and more.
Effective eCommerce marketers understand how advertising works and seek to get the very best possible return on investment.
Ad management is a high-end marketing skill that can take awhile to learn and even longer to master. In the long run it’s worth every little bit of effort because advertising drives sales and profits.
7. Email Marketing
An email address can define you online. It is, to an extent, your digital name, and email marketing may be one of the best ways to reach eCommerce customers. It allows you to communicate directly to consumers who know your business and are interested in your products.
Learning to effectively market via email be be the single best thing you can do for your eCommerce marketing.
8. Automation of Marketing
Marketing automation can reduce expenses, boost average order value, improve shopper experience and even increase overall conversion rates. It can also manage the processes and workflows in an automation platform like MailChimp, Sendinblue, Campayn or even FreshMail.
For eCommerce marketing, find the automated tools that work best for your business, then master them.
9. Search Engine Optimization
Search engine optimization is the process of making your web pages easier for web crawlers to access and index. The idea is that yahoo, google, ask and other search engines can easily find and catalog what’s on your page. It can just as easily list your site on the appropriate results pages.
The aim for SEO is not to trick search engines with fake content or keyword stuffing but rather to help them locate and understand your content.
Done right, search engine optimization will help make your site easy to find which in turn leads to marketing success.