Therapeutic Training Center’s BigCommerce Redesign

Who is Therapeutic Training Center?

Therapeutic Training Center (TTCI) is a trusted provider of continuing education for massage therapists. Their mission is to offer high-quality certification programs and training courses taught by expert instructors.

Main Objectives of the Redesign

• Modernize the platform
• Simplify site management through custom development
• Create tailored category pages
• Refresh brand identity

Design and Functionality Overview

Therapeutic Training Center Inc. (TTCI) collaborated with MAKDigital to overhaul their outdated BigCommerce website. While the old site served its purpose for many years, it no longer aligned with modern eCommerce standards. TTCI required a solution that would better reflect their expertise, streamline administrative tasks, and enhance the overall user experience.

Our team began by introducing a refreshed brand identity. Inspired by the Pacific Northwest, we implemented a calming earth-tone color scheme and updated TTCI’s logo to give the site a cohesive and modern feel. The redesigned homepage prominently highlights TTCI’s credibility, course offerings, and upcoming schedules, providing essential information at a glance and improving first impressions.

To simplify site management, we developed dynamic product pages using custom fields. This allows TTCI administrators to input course details—such as date, time, and course-specific instructions—on a single page, with updates automatically reflected across the site. We also created a custom schedule feature that auto-generates class dates on instructor profiles, further streamlining the process.

Additional dynamic features include customized class notices that automatically display when courses are full or have special instructions. This optimization eliminates the need for repetitive updates across multiple pages by consolidating all relevant information in one place further improving efficiency and content consistency.

To enhance navigation, we created custom category pages, including “Classes by Location,” “Classes by Type,” and “Instructors.” These pages allow users to quickly find relevant courses and instructors, improving the overall browsing experience. The fully responsive design ensures that users can easily access course details on any device, reducing bounce rates and increasing engagement.

With these improvements, TTCI’s new website is poised to attract more students, effectively showcase their expertise, and support future scalability and success.