www.derya.usBigCommerce Website Design + Build

Ask away, we're here to help!

Derya Arms BigCommerce Website Design + Build : Everything You Need to Know About the www.derya.us newly designed and built site

• How did you handle the dealer locator integration for firearms?

  We built a custom product template that displays a "Find a Dealer" button where the add-to-cart button would normally appear on firearm product pages. When customers click it, they're taken to an integrated Google Maps dealer locator showing their nearest authorized Derya dealers. This keeps the site compliant with firearms sales regulations while providing customers a clear path to purchase.

• Can firearms manufacturers sell accessories directly while directing firearms to dealers?

  Yes. We created two distinct product page templates—one for firearms that directs to the dealer locator, and another for accessories and parts with standard eCommerce checkout. Derya's team can easily assign which template each product uses, allowing them to sell accessories directly while staying compliant with firearms regulations.

• How long does it take to build a firearms eCommerce site from scratch?

  It depends on the scope and complexity. Derya's site took 5 months because we built custom product templates that allow easy content and design updates, integrated dealer locator functionality, and created a complete design from scratch. Simpler builds without custom features can be faster, while sites requiring extensive integrations or unique functionality may take longer. The timeline includes design approval, development, testing, and launch preparation.

• How do you optimize a firearms site for search engines while staying compliant?

  We implemented SEO best practices—rich snippets, optimized imagery, and structured data—while building product pages that provide the detailed specifications and information firearms enthusiasts search for. The dealer locator system works seamlessly without hurting search rankings, so Derya's firearms show up when customers research specific models or features.

• Can Derya's team update product pages and content themselves?

  Yes. We built the site with custom fields that allow Derya's team to update product specifications, add custom content sections, change imagery, and modify dealer information without needing developer help. This was critical since they're adapting to a new market and need flexibility to respond quickly.

• How did you make the site compete with established American firearms brands?

  We focused on professional design quality that matches what customers expect from brands dominating the U.S. market—high-quality product imagery, detailed specifications, video integration, and intuitive navigation. The site presents Derya as an established firearms manufacturer with a polished digital presence, not a new foreign brand trying to break in.

• What makes the product search work well for firearms with technical specifications?

  We integrated Searchanise, which provides fast, predictive search that understands firearms terminology. Customers can search by model name, caliber, action type, or other specifications and get relevant results immediately. This is crucial for enthusiasts who know exactly what they're looking for and expect quick, accurate search results.

• Can the site scale as Derya expands their U.S. catalog?

  Yes. The BigCommerce platform and custom templates we built can handle growth without requiring a rebuild. Whether Derya adds new firearm models, expands their accessories catalog, or targets different customer segments, the infrastructure supports it. The flexible product page system means they can showcase new products with the same quality as their launch catalog.