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The Derya Arms team had a clear vision for their U.S. website, focusing on embodying the prestige of their brand. They entrusted us to bring this vision to life and establish a strong digital presence in the U.S. market. Our goal was not only to bring their vision to fruition but to ensure the website would stand out and give them a competitive edge. As with any project, we aimed to create a modern and user-friendly design that helped Derya Arms differentiate from their competitors.
For the homepage, we focused on captivating users immediately upon entry. In the firearms industry, it’s crucial to have high-quality images and visuals that engage the audience. Using Derya Arms’ videos, we integrated high-quality media that showcased their product line. We created a featured categories section on the homepage, accompanied by top-tier images provided by Derya, which drew users to explore the various product lines.
When designing the product pages, we aimed to give users a deep understanding of the firearms and their features. We implemented customizable image boxes that allow Derya to update and modify sections without needing developer assistance. This made it easy for them to change text, images, and colors, providing flexibility in managing the product pages.
For non-purchasable items, we incorporated a dealer locator via integrated maps, allowing users to find local certified dealers easily. For purchasable items, we designed customizable product pages with an intuitive gallery feature, enabling Derya to adjust visuals as needed. This flexibility was made possible by our team of expert BigCommerce developers, ensuring easy management.
We also prioritized performance by integrating BigCommerce SEO services. We optimized the site with rich snippet data, alt and title tags, and content lazy loading to enhance speed and SEO performance. Using BigCommerce Site Speed Optimization services, we ensured the site performed efficiently. We understood that a slow website not only affects rankings but also deters potential customers, so optimizing for speed was crucial to deliver a top-notch user experience.
In building Derya’s first-ever U.S. website, we focused on creating a welcoming design that aligned with their brand vision. This digital embodiment of Derya Arms was crafted to provide a smooth and engaging browsing experience for their customers and users. By ensuring mobile optimization and a seamless design, we helped Derya establish themselves in the U.S. market with a website that reflects their brand values and captures customer attention.
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