Sonitek BigCommerce Website Redesign

Who is Sonitek?

Sonitek is an industry leader in manufacturing tools, specializing in heat staking, ultrasonic welding, and custom tooling solutions. To better educate users and showcase their expertise, they partnered with MAKDigital to redesign their website and enhance the customer experience.

Main Objectives of the Redesign

• Create an informative website
• Modernize the design for better engagement and mobile optimization
• Implement templates for both purchasable and non-purchasable products
• Increase SEO visibility and improve conversion rates

Design and Functionality Overview

Sonitek, a leader in industrial tools, approached MAKDigital to overhaul their website, which was outdated and limited due to being on an older BigCommerce platform. Their previous site lacked modern design and functionality, failing to effectively showcase their wide range of precision manufacturing solutions.

The primary focus of Sonitek’s website redesign was to create an educational and informative platform for customers. We utilized the BigCommerce Stencil framework to build a modern and responsive website that enhances user engagement across all devices. A key feature of the new site is the dedicated homepage sections that teach users about each of Sonitek’s product lines, helping them understand the uses of heat staking, ultrasonic welding, and more. This strategic layout educates visitors while reinforcing Sonitek’s authority in precision manufacturing.

We also introduced two custom product templates: one for purchasable products and another for non-purchasable products that require inquiries. This split approach allows users to either directly purchase smaller products or contact Sonitek for more complex machinery, making the customer journey smoother and more intuitive.

Further enhancing the user experience, we integrated Searchanise, a tool that enhances search capabilities and helps users find relevant products more efficiently. The sticky cart and side cart features make the checkout process frictionless, while the POWR Photo & Video Gallery allows users to view products in greater detail. These real-time carts allow customers to easily view their items and stay updated on their shopping experience without leaving the page.

Additionally, BigCommerce site speed optimization and SEO services were implemented to boost search rankings and drive organic traffic, helping Sonitek improve visibility in the competitive industrial tools market.

For more details on this transformation, check out our Sonitek case study.