TikiMaster’s BigCommerce Website Redesign Journey with MAK Digital

Who is TikiMaster?

TikiMaster is renowned as one of Hawaii’s premier manufacturers and online gift catalog companies specializing in Tiki Products, Tiki bars, Koa outrigger paddles, and Island Lifestyle Decor. They aim to be a one-stop shop for all things tiki, offering a wide selection and aiming to enhance your tropical lifestyle. Established in 2000, they’ve become a recognized brand in the tiki world.

Main Objectives of TikiMaster’s Redesign

1. Increase brand awareness and engagement

2. Modernize their online platform

3. Create a visually captivating design that aligns with the vibrant spirit of Tiki culture

4. Enhancing user experience

Design & Functionality Overview

TikiMaster, a renowned brand in tropical decor, sought the expertise of MAK Digital to tackle the challenges plaguing their online presence on TikiMaster.com. Initially, the project aimed to update the website’s framework to align with the latest version of BigCommerce. However, as the project progressed, TikiMaster recognized the need for a comprehensive solution and opted to pursue a full redesign alongside the framework update. Understanding the limitations posed by their outdated site, our priority was to address these issues head-on.

In our redesign, we aimed to create a modern tropical aesthetic that celebrated the rich heritage of tiki culture. We focused on enhancing engagement and prolonging user interaction by crafting a more captivating experience. Additionally, we strongly emphasized optimizing user experience and site functionality to ensure a seamless browsing experience for visitors. Employing a mobile-first approach, we prioritized mobile responsiveness to guarantee seamless usability across all devices. We wanted all phone users to immerse themselves in the world of Tiki culture from anywhere. One integral component that played a pivotal role in bringing our vision to life was Cloudinary, a versatile image management and optimization platform. By leveraging Cloudinary’s advanced features, we were able to optimize our website’s visual elements, ensuring that every image reflected the essence of tiki culture with unparalleled clarity and vibrancy.

We began by crafting an engaging custom homepage designed to showcase TikiMaster’s diverse range of products and services engagingly. Additionally, we developed a custom mega navigation system, providing users with intuitive access to various sections of the website. Integrating a side-cart feature with custom React code streamlined the browsing and checkout experiences for customers.

We created three category page templates for products, blogs, and navigation to enhance user engagement and navigation. Furthermore, we introduced a custom gift card section, offering convenient options for purchasing and gifting tropical-themed products. Concurrently, our team focused on performance optimization and SEO integration. We meticulously optimized meta tags, keywords, and content structure to enhance search engine visibility and drive organic traffic to the site.

By combining design enhancements with performance optimization and SEO strategies, we not only addressed TikiMaster’s existing challenges but also positioned the brand for long-term success in the competitive market. The redesigned website now offers a seamless and immersive experience for users, reflecting TikiMaster’s commitment to excellence and innovation in the tropical decor industry. We are extremely excited to see the heights TikiMaster will reach in 2024 and beyond.

For a more in-depth look at TikiMaster’s BigCommerce Website Redesign, check out our case study.