January 20, 2023 Afterpay, Klarna, and Affirm; Top 3 Buy Now Pay Later (BNPL) Apps

If you’ve ever shopped online in the last decade, chances are you’ve come across the buy now pay later (BNPL) model. The BNPL model removes the constant worry about what buyers can afford upfront, making it easier for them to shop within and above their immediate budget. […]

December 12, 2022 Effective Tips Top Marketers Use to Improve Domain Authority

Every website owner dreams of the day their website will rank on Google’s first page and other search engine result pages (SERPs). Not only does ranking on the first page of SERPs drives traffic to the website, but it also confirms that the website is an authority […]

December 5, 2022 9 Mobile Shopping Cart Design Tips That Will Boost Your Sales

eCommerce shopping has come a long way from when a handful of enthusiastic people experimented with shopping online to prove to their friends and family that shopping can be digital. Now, the mere possibility of shopping online no longer moves buyers because they want a top-notch online […]

November 18, 2022 Customer Retention Strategies

It feels magical when you get someone new to buy a product or pay for a service. Customer acquisition will make you feel like you know what you’re doing as if you’re practicing effective marketing. Many businesses get carried away with the constant influx of new customers […]

November 14, 2022 How To Build Customer Trust

Let’s paint a picture. Let’s assume you have two friends, Alex and Jo. Alex always introduces you to sweet opportunities, but sometimes, Alex gets caught in the middle of issues that suggest that Alex tries to take advantage of you. On the other hand, Jo doesn’t have […]

November 7, 2022 Impact Of COVID-19 on eCommerce

The Covid-19 pandemic as we know it changed our world in 2020. We had to rely on social distancing and reduced or complete halting of social activities, etc. eCommerce has changed a lot since the pandemic as consumers have developed a new shopping habit that is more […]

October 31, 2022 The Importance of Choosing Product Names and How to Choose Product Names

In many cultures around the world, names are special, especially the name of a person. That’s why many parents spend time researching names online and offline and consulting older family members before settling on a name to give their newborn child. Pet parents are not left out […]

October 28, 2022 Alternatives To Running Paid Ads to Promote Your Business

In 2022, many small businesses still struggle to promote their brand and products/services because they are competing against more established businesses with big enough marketing budgets. Despite numerous alternatives to promoting their businesses for free, some small business owners believe that a good product will sell itself […]

October 17, 2022 Understanding and Utilizing Local Marketing

Local marketing is a location-based SEO that helps eCommerce businesses to target more local buyers. Local marketing generally favors eCommerce businesses within the same local areas they are targeting. However, eCommerce businesses in any location can also reach local buyers in faraway regions. Local marketing is not […]

August 22, 2022 What Is New Media Marketing

Nowadays, there’s no hold back on where businesses explore to market their brand and products. When you spend a few hours on social media platforms such as TikTok and Instagram, you will come across subtle ad videos that paint a lifestyle picture of brands and products. And […]