1-888-553-8776
Eashan Mehta
AirRattle.com is a trusted retailer specializing in airsoft guns, attachments, and accessories. While the brand had built strong credibility in the airsoft community, their BigCommerce site didn’t reflect it. Outdated design, unclear navigation, and cut-off homepage banners made browsing frustrating and caused shoppers to leave before buying.
Main Objectives of Redesign
- Modernize the website’s design to build trust and credibility.
- Improve navigation for easier product discovery.
- Strengthen usability and functionality across all devices.
- Create a scalable, SEO-friendly foundation for long-term growth.
The Challenge
AirRattle’s BigCommerce website was struggling to keep customers engaged. The homepage layout felt unfinished, with only a couple of product carousels surrounded by too much white space. Cut, off banners and uneven image scaling made the site look unprofessional, which hurt customer trust. Navigation was another major issue, hidden under a single “Shop Airsoft” dropdown rather than providing clear, accessible pathways for product discovery. In a niche market like airsoft, where buyers compare several retailers before purchasing, this confusion led to missed sales and frustrated users. Recognizing they needed a complete redesign to compete effectively, AirRattle partnered with MAK Digital to modernize their BigCommerce storefront.
How We Addressed It
MAK Digital redesigned AirRattle’s storefront, by focusing on structure, usability, and credibility. The homepage was completely redesigned to guide visitors naturally through key sections. Properly scaled banners now display across all devices, creating a strong first impression. We added organized product highlights, featured categories, and top-selling items so shoppers can explore without feeling lost.
To fix the navigation issue, we developed a mega navigation that clearly organizes all major product categories, from airsoft guns and attachments to tactical gear and accessories. This new structure makes discovery easy and logical, helping visitors find what they want faster. Consistent product layouts, clear visual hierarchy, and clean typography tie everything together, giving the site a modern, trustworthy feel.
The rebuild also focused on long-term functionality. We optimized site speed, refined the checkout flow, and created a scalable BigCommerce structure that allows AirRattle’s team to manage updates without needing a developer. Clean URL paths and organized product categories strengthened the site’s SEO performance, ensuring better visibility and smoother indexing by search engines.
The Results
Since launching the redesigned site, customers are staying longer, browsing more, and completing purchases with fewer steps. The new structure eliminates the roadblocks that once caused users to leave early.
AirRattle’s new BigCommerce site now reflects the quality of the products they sell, a professional, intuitive, and credible storefront that supports continued growth in their industry. To see the complete transformation and results, read our AirRattle case study
