We help you sell moreRequest a Free QuoteAn accessible store is one every shopper can browse and buy from, with a keyboard, a screen reader, or a magnified screen. accessiBe supplies tools and expert services for that work. MAK Digital supplies the developers: we audit the store, fix its code, and use accessiBe where it helps.
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accessiBeMAK Digital is an accessiBe partner. accessiBe pays its partners a commission on subscriptions they refer, so we may earn one if you subscribe through us. Nothing on this page is legal advice.
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No widget makes a store accessible, or "ADA compliant," by being installed, and we will not tell you one does. Automated tools find and fix some barriers. Others need a person: a developer to repair a template, an editor to describe a product photo, a tester working through checkout with a screen reader.
This is on the public record. In April 2025 the Federal Trade Commission finalized an order requiring accessiBe to pay $1 million over claims that its accessWidget could make any website compliant with WCAG. The order bars the company from saying its automated products can make a site WCAG compliant unless it has the evidence. accessiBe's own product page now states that there are errors accessWidget cannot fix, such as captions for video and PDF remediation.
accessiBe today offers more than the widget: developer tooling, manual audits, and testing with real users. That is how we use it, as part of a program in which our developers fix the store itself. Our article on moving beyond accessibility overlays explains the reasoning.
The platform
accessiBe describes itself as an accessibility platform that combines AI, developer tools, and expert services. In practice that is three products and a set of services:
The widget is what most people picture. The developer tool and the expert services are where the lasting fixes come from.
What it does
Each piece does a different job. None of them replaces accessible code.
Through accessWidget a shopper can switch on a profile that suits them: one that removes flashes, one that enhances the visuals, one with fewer distractions, or a mode for a screen reader or a keyboard.
accessWidget adds ARIA attributes and AI-written image descriptions to help assistive technology read the page. Useful cover while the theme itself is being repaired.
accessWidget rescans every 24 hours, and accessFlow watches for new issues as code changes, so a new banner or app does not quietly undo earlier work.
accessFlow scans pages and user flows, proposes code fixes with WCAG guidance, and sends issues into the ticketing and build systems a team already uses.
A manual audit by specialists and testing by people who use assistive technology every day find what no scanner can.
A VPAT when a buyer asks for one, remediation for PDFs and other files, and litigation support on qualifying plans if a demand letter arrives.
What we do
The barriers that stop a sale live in the theme: menus, filters, product options, forms. Fixing those is development work, and it is ours.
We test navigation, search, filters, product pages, cart, checkout, and account pages with a keyboard and a screen reader, on desktop and phone, and include the third-party widgets that sit on them.
Headings, labels, focus order, contrast, error messages, announcements when the cart changes: we fix them in the templates, where the fix holds for every page built from them. This is part of our eCommerce UX work.
We add the widget, match it to the brand, keep it clear of the cart and chat buttons, and check that it does not conflict with theme scripts or slow the page.
On a new build or a redesign, accessibility is designed in: color, type, components, and states. It costs less than repairing it later. See eCommerce web design and responsive design.
We set up the fields and guidance your team needs to write image descriptions, and arrange captions for video and remediation for PDFs, the items accessWidget does not cover.
Accessibility slips with every release, upload, and app install. We retest on a schedule, after major changes, and keep an accessibility statement on the site current.
Tools and people
A fair division of labor for an online store. The right-hand column is why a widget alone is never the whole answer.
| Barrier | What a tool can do | What still needs a person |
|---|---|---|
| Text too small or low in contrast for a visitor | Let that visitor switch on a vision profile | Design with sufficient contrast and readable type to begin with |
| Images with no description | Add an automated description | Write what the photo shows that matters for buying the product |
| Menus, galleries, and filters that fail with a keyboard | Flag the component, and adjust some behavior | Rebuild the component so focus and order are right |
| Checkout fields without labels or clear errors | Flag the fields | Fix the form, then test it with a screen reader |
| Video without captions | Not covered by accessWidget | Caption the video |
| PDFs such as manuals and spec sheets | Not covered by accessWidget | Remediate the file, or publish the content as a web page |
| Third-party widgets: reviews, chat, financing | Flag the problems | Have the vendor fix it, or choose a vendor that has |
accessiBe states that accessWidget cannot create video captions or remediate PDFs (accessibe.com, October 2026). The rest reflects how we divide the work on client stores.
Checklist
The audit follows a shopper from the homepage to the order confirmation.
How it runs
The order matters: find the barriers, fix the code, then add tools on top.
We test the buying path by hand and with scanners and rank what we find by its effect on a purchase.
Our developers repair templates and components, starting with whatever blocks checkout.
accessWidget for visitor adjustments and monitoring, and accessiBe's expert services where documentation or independent testing is needed.
We retest after releases and on a schedule, and train your team to keep new content accessible.
Direct answers, including the ones a sales page usually avoids.
Not by itself, and no tool does. In April 2025 the FTC finalized an order barring accessiBe from claiming its automated products can make a website WCAG compliant without evidence, and accessiBe states that accessWidget cannot fix some errors, such as video captions and PDFs. A widget can help visitors and cover some gaps. The barriers in your theme still have to be fixed in the code.
Because parts of it are useful. The widget gives visitors adjustments they can choose. Monitoring catches regressions. accessFlow helps developers find issues before release. The expert audits, user testing, and VPATs provide independent evidence that we, as the people who built the store, cannot provide about our own work.
The ADA does not give private websites a technical checklist, so most audits use WCAG 2.1 Level AA as the benchmark, and many organizations are moving to WCAG 2.2 AA. Stores that sell into the European Union also fall under the European Accessibility Act, which has applied since June 2025. This is general information, not legal advice. Our guide to ADA compliance for online stores goes deeper.
accessiBe lists plans starting at $490 a year at the time of writing, with higher tiers for larger sites and custom pricing for enterprises. Expert services are quoted separately. Current prices are at accessibe.com.
Any third-party script adds weight. We load it so it does not hold up the page, then measure before and after. You can test your store now with our free website speed check.
Yes. That is most of the work. We fix templates and components on BigCommerce, Shopify, WordPress, and Magento so the fix applies to every page built from them. Start with our guide to making a website more accessible if you want to see what is involved.
We may. accessiBe pays partners a recurring commission on subscriptions they refer, and we are a partner. It does not change our advice: fix the code first, and add a tool only where it helps your customers.
With an audit of the buying path. Request a quote and tell us your platform and whether you have received a complaint or a demand letter, because that changes the order of the work. A broader website audit can include accessibility with speed and SEO.
Tell us your platform and what prompted the question. We will audit the buying path and tell you what blocks a purchase, what we would fix first, and where a tool would help.
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