August 20, 2019 Beginner’s Guide to Keyword Research

Understanding the keywords to use in your website content is just as important as ensuring that your webpage shows up in search results. Effective keyword research will let you know your target market and the medium they are using to search for your products and services. It […]

July 29, 2019 What is Local SEO?

Every day, people go on the internet to search for products and services that they can get fast within their proximity. For example, Mr Alec needs to find an electrician to help him fix the electrical problems he is facing in his house as fast as possible. […]

July 9, 2019 Setting up Google AMP for BigCommerce Stencil

Accelerated Mobile Pages (AMP), are Google’s solution to making websites load faster and smoother, on all mobile devices. This open source project of Google, allows websites to load quickly, and maintain performance. The important thing to take note of, is that fast and responsive websites are shown […]

July 3, 2019 The Best Digital Marketing Tools In 2019

In 2019, no one is expected to manually run their digital marketing, there are tools available for almost every function. While digital marketing tools cannot do the work without you first setting them up, the tools can make your digital marketing seamless and more efficient. The question […]

June 18, 2019 E-commerce SEO Best Practices: 7 Traffic Boosting Tips That Work

”Change is constant”. Some in the e-commerce industry would jokingly argue that change is more constant in the e-commerce industry. The moment you master a trend it slips away, new trends take over and you start learning again. This also applies to SEO. Some years ago, many […]

June 12, 2019 8 Best SEO Strategies for Optimizing Your Google Search Results in 2019

Everyone on the internet has at some point stumbled on some popup, video or article talking about SEO. While everyone might not understand SEO or know how to use it, an e-commerce owner cannot afford to be ”everyone”. You need to learn as much as possible about […]

June 7, 2019 SEO For BigCommerce Developers

BigCommerce SEO is a walk in the park for SEO experts, I mean, that’s why they’re called experts right? However, for developers, SEO probably gives a lot of them a ”here we go again” feeling of no excitement. The concern is, SEO is so important in e-commerce […]

June 5, 2019 Introduction to Black Hat SEO

SEO is a huge part of the Internet world. Websites, blogs and e-commerce sites often depend on SEO to make their sites rank well on search engine pages. Search Engine Optimization (SEO) is the term used to describe actions and procedures that can make a site stand […]

May 3, 2019 Recognizing an S.E.O Scammer

Search Engine Optimization(S.E.O) is a very valuable resource to businesses, especially since E-Commerce is king in 2019. When businesses look towards improving their S.E.O, they may go down the “not so critically acclaimed” path of finding an S.E.O marketing package. This is, honestly speaking, a terrible idea […]

April 4, 2019 What is AMP and How Do You Use it?

Accelerated Mobile Page First thing’s first. What’s an AMP page and why do you need/want it? Taken from the official page – https://www.ampproject.org/learn/overview/, it says “AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously […]