Navigate the ever-evolving landscape of digital marketing with MAK Digital. Our Digital Marketing category is a treasure trove of strategies, insights, and tools to empower your online presence. Dive into the dynamic world of SEO, social media, content marketing, and more as we unravel the secrets to successful digital campaigns. Whether you’re a seasoned marketer or just starting out, our articles offer practical advice, industry trends, and expert perspectives to fuel your marketing efforts. Stay ahead in the digital arena and unlock the full potential of your brand with our comprehensive digital marketing resources.
Buy Now Pay Later (BNPL) services like Klarna, Afterpay, and Affirm exploded during the pandemic. From 2020 to 2022, they gave shoppers an easy way to split purchases into smaller, interest-free payments. That convenience made them incredibly popular. For eCommerce brands, Buy Now Pay Later felt like […]
Scrolling through a few static product photos doesn’t cut it anymore. Today’s shoppers expect more, not because they’re picky but because they’re used to real-life experiences. In a store, they can pick something up, turn it over, check out the texture, the details, the size. Online, they’re […]
Content marketing plays a huge role in the success of any eCommerce business. Especially for smaller brands trying to compete with more established players, it offers a way to gain visibility and trust. If you’re a small to mid-sized business, your content can be one of your […]
Zero-party data is information that customers willingly share with a brand. Unlike first-party data or third-party data, zero-party data comes directly from the customer through surveys, quizzes, or account settings. It includes preferences, product interests, and personal feedback. This information is voluntarily provided, making it inherently more […]
Voice-activated shopping — also known as voice commerce and driven by voice technology — has evolved from a futuristic concept into a real, rapidly growing channel for online purchases. With the rise of smart assistants like Alexa, Siri, and Google Assistant, more consumers are using their voices […]
Returns are one of the biggest (and most expensive) pain points in eCommerce. In industries like apparel, home goods, and beauty, return rates can reach as high as 30% — and every return chips away at your bottom line. It’s not just about shipping costs or restocking […]
Here’s the mistake most eCommerce businesses make: they think search engine optimization success means constantly publishing new content for search engine visibility, failing to consider search intent. More blogs, more pages, more important keywords. But what if everything you need to boost your keyword rankings is already […]
Many business owners assume that all their website needs is a fresh coat of paint — a sleeker layout, updated fonts, maybe a new color scheme. No need for extra features or deeper strategy — just something that looks better than what they had before. But that […]
If you’ve ever opened an email about a sale, a new product, or a thank-you message after buying something online — you’ve seen email marketing in action. At its core, email marketing is a way to stay in touch with your customers, share updates, and drive more […]
Email marketing is one of the most effective tools to transform everyday shoppers into loyal, repeat customers. In fact, according to recent studies, email marketing can generate up to $42 in revenue for every $1 spent, making it a cornerstone of successful digital marketing strategies. With the […]
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