Nothing annoys a potential buyer quicker than when they find a product they like on a website product page but receive an error message when they try to buy the product. Something like; “sorry, the product is sold out” or an email from the business informing them […]
In October 2020, Google launched Google Analytics 4, an upgrade to the previous Google analytics tool, Google Universal Analytics. Google introduced the Google Analytics 4 tool in response to the continually changing digital and online landscape as part of its vision for the future of analytics. Digital […]
It feels magical when you get someone new to buy a product or pay for a service. Customer acquisition will make you feel like you know what you’re doing as if you’re practicing effective marketing. Many businesses get carried away with the constant influx of new customers […]
Let’s paint a picture. Let’s assume you have two friends, Alex and Jo. Alex always introduces you to sweet opportunities, but sometimes, Alex gets caught in the middle of issues that suggest that Alex tries to take advantage of you. On the other hand, Jo doesn’t have […]
Forrester Wave evaluated some B2C (business to customers) solutions, scoring them Leaders, Strong Performers, Contenders, and Challengers based on their offering, strategy, and market presence. Forrester Wave evaluated nine B2C solutions providers; BigCommerce, Adobe, Salesforce, Shopify Plus, Kibo Commerce, VTEX, commercetools, SAP, and Optimizely. In this article, […]
The Covid-19 pandemic as we know it changed our world in 2020. We had to rely on social distancing and reduced or complete halting of social activities, etc. eCommerce has changed a lot since the pandemic as consumers have developed a new shopping habit that is more […]
Did you know that a whopping 88% of eCommerce carts get abandoned? Sure, you might be generating more sales than ever before due to the recent eCommerce boom, but you are also losing more than three times your sales to the “abandoned cart syndrome.” You can solve […]
In many cultures around the world, names are special, especially the name of a person. That’s why many parents spend time researching names online and offline and consulting older family members before settling on a name to give their newborn child. Pet parents are not left out […]
In 2022, many small businesses still struggle to promote their brand and products/services because they are competing against more established businesses with big enough marketing budgets. Despite numerous alternatives to promoting their businesses for free, some small business owners believe that a good product will sell itself […]
For many eCommerce business owners, the “About Us” page is an afterthought when creating their eCommerce website. You see some “about us” and wonder whether they were written under duress because of how unprofessional, vague, and empty they read. The truth is that most eCommerce businesses don’t […]
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