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Corey Kogan
For starters, it is important to know two things, what are keywords, and what is SEMrush. From Wikipedia, SEMrush is a software that provides intelligence data including website traffic information, keywords projected AdWords spend, site audit, topic research, lead generation, and other SEO-related data.
Now for a few words about keyword research. Keyword research is related to keywords, which are the words searched, when internet users search for something, be it a product, service, or simply information. It is important to conduct keyword research, in order to increase the sales of your business. Sales will increase as a direct result of better understanding the audience, getting new leads, better overall coverage of search engines, and more.
Keyword Basics
On a daily basis, why is it important for businesses to do Keyword Research?
This is for multiple, complex reasons, and to sum it up with one word – time. As time passes, things change. That means, audiences change, search engines change, and trends change. Businesses have to keep up with the ever shifting and changing market. That’s why it’s important to keep up to date with keywords. Ideally, a business will be doing keyword research daily, and be ever present with the tides of the internet.
Content Marketing
Content marketing and SEO are two overlapping tools that work together to ensure a business success. SEO covers all the nitty gritty technicalities, while content marketing is much more broad of a term. Content marketing is essentially the sprinkles on top, it draws in audiences and keeps them interested. Keyword research specifically for content marketing, helps businesses learn specifically “what” interests “who”.
Traditional Keyword Research
The toolkit provided by SEMrush will allow you to perform traditional keyword research. Under no conditions should businesses ignore this, some might say it is outdated, it is absolutely not. And at worse, nothing changes, at best, SEO is vastly improved. This kind of approach to SEO uses keywords, to formulate a larger list, of search terms. Making use of the SEMrush traditional research toolkit will help businesses find the most practical and useful keywords for attracting audiences.
Keyword Overview
Once you have found your keywords, you can analyze them using the SEMrush keyword overview tool. This tool will allow you to view in-depth metrics relating to each word. Just open up the tool, enter the specific word, and the data will be at your fingertips.
Keyword Magic
This tool gives expert advice according to each keyword, helping you broaden out and find more. Just enter a keyword, press search, and scroll through an endless list of related keywords. The tool will automatically provide suggestions that are categorized into different groups, and even more specific subgroups. Businesses can also make use of different modifiers and filters, that will narrow or broaden the scope of suggested key-phrases.
Research Based on Competitors
This sort of research takes a different outlook on SEO. Instead of formulating it’s own research from the get-go, a business looks at results of top SEO competitors in their respective field. Rather than gathering keywords, this process requires gathering up different websites, in order to conduct research.Organic Research – Organic Research from SEMrush is a form of competitor based research. It allows companies to organically search for competitors. This creates a wide array of possibility. For example, you can find under what keywords they rank, and see the results, that is, their movement up and down the search engine leader board. Open up the Organic Research panel, type in the domain name of the business, and it will automatically assemble a list of competitors, sorted by their relative competition level. Click on any one of them to get a detailed report on the competitor.Getting Competitor Keywords – From the Organic Research Panel, click on positions, and shown will be an extremely long list that a domain is ranked for, within the top 100 search results. Click on advanced filters to shorten the list down to an appropriate size.
There are many more tools available to use at SEMrush, but this covers the basics, in getting businesses started. This way, a business will be able to create a successful SEO campaign, using the magic of keywords, by branching out from a few, into thousands of potential search terms. This kind of research and implementation will lead to much more organic traffic to a website, resulting in an increase of sales and target audience.
