August 10, 2023 The Power of Free Shipping: Boosting Sales in the E-commerce Landscape

Introduction In today’s competitive e-commerce landscape, shipping plays a vital role in customer decision-making. Questions such as “How much does shipping cost?” and “When will my order arrive?” have a significant impact on whether a purchase is completed. Customers now expect both free shipping and fast delivery, […]

August 2, 2023 Migrating from the Legacy Product Experience: Upgrading to BigCommerce v3

CHAPTER 1: Comparing V2 and V3 Product Experiences and Considerations Product data being moved from v2 to v3 In 2019, BigCommerce upgraded our products to support more features that our merchants need to grow, such as omnichannel sales, API accessibility, SKU-level attributes, more intuitive options, and variants […]

July 25, 2023 The Complex Landscape of Web Accessibility: Moving Beyond Accessibility Overlays

Unveiling the Challenges and Pursuing Effective Solutions for Inclusive Web Experiences Introduction: As the Internet becomes increasingly intertwined with our daily lives, it is essential to ensure that individuals with disabilities have equal access to online content and services. Achieving web accessibility requires a multifaceted approach that […]

July 10, 2023 3 Effective Strategies for Boosting E-Commerce Conversion Rates

Understanding E-Commerce Conversion Rates Before delving into the eCommerce strategies, let’s clarify the concept of e-commerce conversion rates. This KPI measures the percentage of e-commerce customers and users who successfully complete a desired action on your platform. For instance, it reveals the ratio of visitors who finalize […]

July 7, 2023 Optimizing Google Site Navigation: Insights for Efficient Crawling

The Role of Site Structure, Sitemaps, and Google Search Console When it comes to site structure, envision a spider meticulously weaving its web, ensuring every strand is connected for seamless navigation. Similarly, your website should offer a well-organized structure with interlinking between pages and categories, allowing Google […]

June 30, 2023 Maximizing Website Visibility: A Guide to Google Sitelinks & AdWords Sitelinks

Section 1: Understanding Google Sitelinks 1.1 What Are Google Sitelinks? Google sitelinks are additional links that appear beneath the main search result on Google’s search engine results pages (SERPs). They provide users with quick access to internal pages of a website directly from the search results. Sitelinks […]

June 13, 2023 Why Customer Experience is Crucial for eCommerce

1. Personalization: Crafting Tailored Experiences In the realm of customer experience, personalization takes center stage. Businesses must meet the expectations of customers who anticipate tailored recommendations based on their browsing and purchase history. Leveraging customer data and employing advanced algorithms, companies can create personalized experiences that cater […]

June 1, 2023 The Rising Popularity of No-Code Apps; Benefits and Negatives

If someone had asked software developers in the 80s and 90s if software development will take a no-code approach in a few decades, they’d probably say yes. Tech professionals and enthusiasts are no skeptics of technological advancement. They saw it coming. Startups are enjoying the benefits of […]

May 17, 2023 The Ultimate Guide to Website Usability Testing

What is Website Usability Testing Website usability testing is the process of observing how users interact with a website to evaluate how the website’s design and functionality help them achieve their goals. Website usability testing can help you learn how your web visitors navigate your website, carry […]

May 9, 2023 How to Create a Wireframe

A wireframe is a simple structural design of a digital product that showcases the basic functionality users will interact with—often created during the early stages of the design and development process. It uses minimal color and graphics to map out interface elements, visualizing how users will navigate […]