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Eashan Mehta
Who Is Brooklyn Low Voltage Supply (BLVS)?
Brooklyn Low Voltage Supply (BLVS) is a trusted distributor of low-voltage equipment, serving contractors, businesses, and wholesale buyers. They specialize in high-quality electrical and security products, providing essential components for complex installations. With a growing customer base, BLVS needed an online presence that made finding the right products easy. Their website had to deliver clear specifications and a seamless shopping experience to keep customers engaged and drive sales.
Main Objectives of the Redesign
- Migrate to a modern BigCommerce platform for better scalability and performance.
- Build trust with a professional, intuitive design and enhanced product pages.
- Strengthen SEO with optimized content, structured data, and improved category pages.
- Create a streamlined shopping experience with better navigation and purchasing features.
Design and Functionality Overview
BLVS’s old WordPress site struggled to meet customer expectations. The platform was functional but lacked key details that customers relied on to make informed decisions. Product listings often had only a name, price, and low-quality images, leaving buyers unsure about their purchases. Customers also had to create an account just to see pricing, which discouraged new visitors and increased bounce rates. Without customer reviews, security badges, or testimonials, the site failed to establish trust—an essential factor in online sales.
To fix these issues, MAKDigital moved BLVS to a fully optimized BigCommerce platform designed for growth. The new product pages include detailed descriptions, high-resolution images, and technical specifications. Now, customers can compare products easily and feel confident in their choices. We also added a “Contact Our Sales Team” widget, allowing business clients to request bulk pricing and assistance with large orders.
Navigation was another major focus. The old site made it difficult to browse products efficiently, so we introduced two intuitive navigation systems. A mega menu with image-supported dropdowns helps customers find products quickly, while a streamlined side navigation panel offers an alternative way to explore the catalog. These improvements simplify browsing and make the shopping experience smoother from start to finish.
Search engine optimization and performance enhancements played a huge role in this redesign. The previous site had limited content, making it hard to compete in search rankings. To solve this, we expanded product descriptions, optimized category pages, and implemented structured data for better search engine visibility. The BigCommerce blog also got a makeover, transforming it into a resource for industry insights that drive organic traffic and build credibility.
With this redesign, BLVS now has a modern, high-performing BigCommerce site that makes shopping easy, builds trust with customers, and ranks higher in search results. By addressing usability, navigation, and SEO, we created a scalable eCommerce solution that positions BLVS for long-term growth in the competitive low-voltage supply industry.
To learn more about BLVS’s BigCommerce migration and redesign, check out our case study!
Eashan is an SEO wizard who turns search rankings into success stories. With a knack for data-driven strategies and creative optimization, he helps businesses shine online. From crafting compelling content to mastering algorithms, he's your go-to for growing visibility and driving results. When not analyzing keywords, you’ll find him exploring trends to keep clients ahead in the digital race.
