November 2, 2020 Reasons Why E-commerce Startups Fail

  Reasons Why E-commerce Startups Fail       The e-commerce industry is a lucrative one, it provides an alternative source of income for many people. For so many people, the e-commerce sector is their major source of income, and given the continuous growth of the industry, […]

July 15, 2020 SMS Marketing: What Is It And Why Should You Be Doing It

  SMS Marketing: What Is It And Why Should You Be Doing It     Most people think of SMS as an old-school way of communicating and they are not totally wrong. However, SMS has remained relevant over the years blending well with newer methods of communicating. […]

July 13, 2020 Truly Understanding Your Customer’s Preferences Through A/B Testing

  Truly Understanding Your Customer’s Preferences Through A/B Testing     If you are an e-commerce entrepreneur, chances are that you have heard or stumbled on the term called A/B testing. A/B testing is one of the strategies that can help improve conversion rates, return on ad […]

May 29, 2020 Live Streaming Ecommerce May Be The Next Big Thing

  Live Streaming Ecommerce May Be The Next Big Thing     Live streaming eCommerce is growing and slowing taking over the eCommerce industry. Amidst the COVID-19 pandemic, this new niche is becoming a fertile ground for retailers in and out of China. In 2019 alone, iiMedia […]

April 3, 2020 How to Maintain Communication With Customers Amidst the Coronavirus Outbreak

  How to Maintain Communication With Customers Amidst the Coronavirus Outbreak     From Gal Gadot singing John Lennon’s ”Imagine” with some of her actor friends to John Legend having live sessions on Instagram Live, if you have been paying attention, you would realize that lots of […]

March 20, 2020 Content Still Reigns Supreme In 2020: Why You Need To Make Use of a CMS

  Content Still Reigns Supreme In 2020: Why You Need To Make Use of a CMS     A content management system is a form of encoded modifiable computer instructions that helps to create, correct and publish contents on a website. CMS is an important aspect of […]

March 13, 2020 How to Make Money Off Youtube Without Having a Million Subscribers

  How to Make Money Off Youtube Without Having a Million Subscribers     If you’re just starting out on YouTube, you might be anxious and overwhelmed about the whole creative process. How do you get started? How do you get an audience of millions to engage […]

March 11, 2020 Using Facebook Custom Audiences to Grow Your E-commerce Business

  Using Facebook Custom Audiences to Grow Your E-commerce Business     Since the emergence of social media, Facebook has become one of the famous media for promoting and advertising businesses. First, Facebook is the biggest platform on the internet flaunting over 2.5 billion dynamic users. Also, […]

February 3, 2020 E-commerce Customer Experience Management: How to Impress Your Customers In 2020

  E-commerce Customer Experience Management: How to Impress Your Customers In 2020     With the current rise in e-commerce sales, it is now important for brands to invest in building a strong e-commerce platform as these platforms are now the current cash cows for most businesses. […]

January 23, 2020 Top 6 Ways To Build a Better Relationship With Your B2B E-commerce Customer

  Top 6 Ways To Build a Better Relationship With Your B2B E-commerce Customer     In previous years, the B2B e-commerce world has developed swiftly and their brands have admittedly awakened to this fact. According to a study carried out by Forrester Research, 67% of North […]