In the B2C sector, customer reviews serve a simple purpose. eCommerce vendors put products online, then customers buy, receive their orders, and leave a review, and this helps other customers with their purchase journey. Unlike B2C, B2B buyers are not easily influenced by other customer reviews. They […]
Most businesses have suffered for the last two or three years because of the ongoing Covid-19 pandemic. Hence, businesses had to change their traditional operating models to adapt to the fast-changing, tech-driven environment. We can expect more drastic changes and trends in the next few years, as […]
Affiliate marketers have established a bold reputation for themselves in the last decade such that during popular discussions about lucrative skills, affiliating marketing often make it to the list. Affiliate marketing can help you increase sales, but when you bring search engine optimization (SEO) into the mix, […]
Every year for decades, humans debate about the new tech trends and future tech innovations that can change our world, many of which end up only theoretical. But something has changed about tech in the last decade. Look at the jump from BlackBerry phones to iPhone and […]
Live video shopping or live stream shopping is the new trend among online buyers where they join the live video of their favorite influencer and buy the products they are promoting right away. It’s like an auction because multiple buyers can participate in the same live video […]
Most nonprofit organizations prepare for the lack of interest people will show for their cause because there’s no monetary return. Not to mention that many of the people who have enough to give are often part of the problem the organization is addressing. For example, big industries […]
As a citizen of the internet world, you must have seen a lot of silly behaviors people boldly display, especially theft: stealing tweets, user profiles, personal stories, business ideas, and more. People also steal on the eCommerce side of the internet, and keyword poaching, a type of […]
Small businesses fight many battles. They have bigger rivals, have to earn customers’ trust, learn about their industry, worry about staffing, and more. They also have to fight to be seen by consumers. While small businesses can use digital marketing to create awareness, it is challenging and […]
People are settling with the realization that COVID will remain a part of our reality for a long time. There’s a new fatal variant every few months, with big pharma warning us about its potency and asking us to take another vaccine shot to “avoid” catching it. […]
Since the COVID pandemic, many businesses have had to carry out a digital transformation. It is a bridge many brick-and-mortar businesses were not prepared to cross but crossed to continue selling to customers who switched to digital shopping because of movement restrictions. And pretty much all customers […]
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