The recent attention data privacy has gotten among users and regulators is forcing changes industry wide. App developers and marketers used to dig deep into user-level data to collect insights to create monetization and advertising strategies. But in the last few years, developers and marketers have had […]
The world has come a long way in the last three decades of the internet, gaining ground each year especially with its impacts in commerce. Now, more than two billion people shop online every year, and about 33% of buyers worldwide shop online at least once every […]
Merchandising is the art of presenting goods in the most aesthetically pleasing way to attract buyers and influence them to buy items from a retail outlet. Merchandising dates as far back as the beginning of commerce. In the past, merchants in bazaars would position exquisite fragrant spices […]
In the beginning, when SEO became popular among digital marketers, most of them invested a lot of time and resources in researching the words and phrases to put in SEO content and campaigns. They added these keywords into everything and everywhere on their client’s website, most likely […]
Digital marketing is always changing, sometimes due to circumstances such as pandemics and new technologies. As a business owner, one of your jobs is to stay up to date on necessary trends and utilize them to your advantage. This year, a smart marketing tactic that can help […]
In the last few years, retail has suffered a downturn in foot traffic, resulting in lower sales. This is due to the boom of the eCommerce industry. In 2020, coronavirus restrictions are responsible for further reducing foot traffic by 27% in comparison to the previous year. Owners […]
In the last few years, eCommerce business owners and SEO marketers have learned about the importance of user intent for optimizing SEO strategies. This will help sell your brand to your target audience, you need to understand them. How do they think, what is their goal, and […]
We are very excited and proud to announce one of our BigCommerce developer’s, Dylan Adams has successfully completed BigCommerce Big Dev Boot Camp! We are extremely proud of Dylan for committing and learning an entire platform he was not familiar with; he was aware of the challenges […]
The Competitive Advantage of Sustainable Packaging The concern for the environment has increased in the last decade, and consumer behavior is shifting towards the philosophy of sustainability. Consumers are doing their part by asking brands to adopt sustainability in their operations, or they will take […]
According to Digital Commerce 360, consumers spent $861.12 billion on US online merchants in 2020, resulting in an increased year-over-year of 44%. No wonder why virtual credit cards were popular among consumers during the pandemic, coupled with a significant increase in the number of home delivery options. […]
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