June 10, 2022 These Digital Marketing Tips Will Give Your Nonprofit Organization The Right Attention

Most nonprofit organizations prepare for the lack of interest people will show for their cause because there’s no monetary return. Not to mention that many of the people who have enough to give are often part of the problem the organization is addressing. For example, big industries […]

June 10, 2022 How Keyword Thieves Steal Your Google Rankings

As a citizen of the internet world, you must have seen a lot of silly behaviors people boldly display, especially theft: stealing tweets, user profiles, personal stories, business ideas, and more. People also steal on the eCommerce side of the internet, and keyword poaching, a type of […]

June 3, 2022 Digital Marketing Strategies for Every Small Business

Small businesses fight many battles. They have bigger rivals, have to earn customers’ trust, learn about their industry, worry about staffing, and more. They also have to fight to be seen by consumers. While small businesses can use digital marketing to create awareness, it is challenging and […]

May 27, 2022 Brick-and-Mortar VS eCommerce Shopping: How e-Retailers Will Fare in 2022

People are settling with the realization that COVID will remain a part of our reality for a long time. There’s a new fatal variant every few months, with big pharma warning us about its potency and asking us to take another vaccine shot to “avoid” catching it. […]

May 20, 2022 What You Need to Know About Digital Transformation

Since the COVID pandemic, many businesses have had to carry out a digital transformation. It is a bridge many brick-and-mortar businesses were not prepared to cross but crossed to continue selling to customers who switched to digital shopping because of movement restrictions. And pretty much all customers […]

May 13, 2022 The Impacts of eCommerce on Freight Transportation and Supply Chain

As we joke about the last two years’ events on social media while juggling the pandemic with other significant events, such as the West Coast wildfires, the world is going through a historical change. And when you look back, you will find that every significant event in […]

May 6, 2022 9 Types of Influencer Marketing Campaigns for eCommerce

So you have been hearing about the benefits of using influencer marketing to create awareness for your eCommerce business, products, and projects, and you want to know just how to use it. Look no further. Here are nine types of influencer marketing campaigns you can use to […]

May 2, 2022 Leveraging Experiential Marketing to Improve Customer Acquisition

85% of consumers say they are more likely to buy from a brand or pay for its services after attending events and participating in the brand’s experiences. Better still, 70% of these converted customers are more likely to become repeat customers. The stats show just how effective […]

April 29, 2022 Top eCommerce Search Software Tools To Connect Your Products to Your Customers

The search bar feature on eCommerce websites is a useful tool that can make shopping much easier for potential buyers, thereby creating double the chance for the average visitor to buy an item. Buyers who use the search bar feature tend to fall under the category of […]

April 22, 2022 Effective Ways eCommerce Companies Can Protect Customer Data

Last week (02/21/22), OpenSea, the eBay of NFTs, lost users’ assets worth $200 million to a phishing scam. OpenSea users, NFT skeptics, and everyone in-between have been talking about this situation since then. OpenSea is getting the flack for not being secure enough to protect its customer […]