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May 25, 2023 Live Chat, What Can it Offer the Everyday Business

The live chat became a common feature on modern websites and apps in the last few years. Although most businesses don’t know how to maximize the chat feature, 75% of customers prefer live chat over other communication channels. With an average response time of 15 seconds, buyers […]

May 17, 2023 The Ultimate Guide to Website Usability Testing

What is Website Usability Testing Website usability testing is the process of observing how users interact with a website to evaluate how the website’s design and functionality help them achieve their goals. Website usability testing can help you learn how your web visitors navigate your website, carry […]

May 9, 2023 How to Create a Wireframe

A wireframe is a simple structural design of a digital product with minimal color and graphics showing the basic functionality users will interact with when using the product. Wireframing is a drawing of shapes — squares, rectangles, circles, etc. to visualize the product user interface, using lines […]

May 4, 2023 Beware of LinkedIn Phishing Scams

Let’s start by defining a LinkedIn phishing attack. A phishing attack is a cyber trap that disguises itself as engagement from a trusted party, aiming to steal the unsuspecting person’s data, such as login credentials, bank account information, credit card details, and more. Phishing attacks typically arrive […]

April 24, 2023 7 Customer Service Channels for eCommerce

One of the best products of modern technology is eCommerce. The convenience of shopping online and getting home delivery is refreshing, although not without its cons. When shopping in-store, buyers receive personalized customer support that helps them understand the store’s shopping process, the buyer’s product choices, and […]

April 18, 2023 6 Tips for Attracting a Younger Customer Base

You might be asking yourself, what’s so special about a younger customer base and why should you target them? The simple answer is most eCommerce shoppers are young, and as more of them start earning, their purchasing power will keep increasing. In 2020, millennials spent around $1.4 […]

April 12, 2023 3 Website Performance Testing Tools from Google

While many factors help online shoppers decide what eCommerce store to shop at, website loading speed is a deal breaker. According to Think with Google, as page loading time goes from 1 second to 3 seconds, the probability that visitors will leave increases by 32%. Hence, eCommerce […]

April 4, 2023 Why Custom Web Development Is the Right Approach For Businesses

In the last few years, startups have had to choose between no/low-code and full-code for web development. Low/no-code is the complete lack of or limited use of code for web app and website development, and full-code is similar to the traditional use of code. The rise of […]

March 29, 2023 The Core Features of a Successful B2B eCommerce Store

Although eCommerce enthusiasts have been emphasizing the advantages of going digital for the B2B industry, only a few B2B companies paid attention. It took a pandemic for most B2B companies to recognize the need for a digital storefront. By 2022, nearly two-thirds of the B2B industry, spanning […]

March 21, 2023 10 Key Features of a Good Product Page

Of all the factors that contribute to the success of eCommerce stores, the product page is arguably the one that matters the most. Regardless of pricing, customer service, and marketing, if buyers land on a product page with a disappointing design, they will be discouraged. Except they […]

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