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Mitch McDevitt
HaloHeadband.com is a high-performance sweatband manufacturer whose patented SweatSeal with Grip Technology has built a loyal following among runners, cyclists, and lacrosse players. Their Amazon storefront was thriving — but their own website, stuck on a 20-year-old Volusion platform, was actively working against them. Outdated design, no search bar, a broken mobile experience, and checkout friction were driving customers away at the moment they were ready to buy.
Main Objectives of the Migration & Redesign
- Migrate the full product catalog — roughly 200 SKUs with complex color variations — from Volusion to BigCommerce without data loss or downtime
- Modernize the site design to match the quality and professionalism of Halo Headband’s Amazon presence
- Restore missing eCommerce fundamentals: search functionality, clear navigation, and a friction-free checkout
- Rebuild the mobile experience for athletes who shop on the go
- Consolidate from store.haloheadband.com to haloheadband.com while preserving 20 years of SEO authority
The Challenge
Halo Headband’s biggest problem wasn’t just that their site looked dated — it was missing functionality that shoppers take for granted. There was no search bar, so anyone landing on the site had to browse manually through a catalog of hundreds of products with no shortcut. Navigation was unclear, checkout had poorly placed coupon fields that created friction right at the finish line, and on mobile, the layouts simply didn’t work. For a brand whose core customers are active athletes shopping between workouts or on the road, that experience meant lost sales on every visit.
The design failure went deeper than aesthetics. Halo Headband’s actual competitive advantage — their patented SweatSeal with Grip Technology that prevents sweat from reaching athletes’ eyes — wasn’t featured anywhere prominently. The site buried what made them worth buying, making them look like just another generic accessory brand instead of a premium innovator in a crowded market. When the website fails to tell the brand’s story, competitors with better digital experiences win the sale even if their product is inferior.
On top of all this, Halo Headband faced a technical hurdle most businesses don’t think about until it’s too late. Their store had operated at store.haloheadband.com for two decades rather than the root domain. Moving to haloheadband.com was the right call for brand recognition and SEO — but doing it carelessly risked wiping out search rankings built over 20 years. The migration had to be executed with precision.
How We Addressed It
MAK Digital handled both the platform migration and the full redesign simultaneously, with every decision focused on fixing the broken user experience and giving Halo Headband a site that could compete with their own Amazon storefront.
The redesign started by restoring what was missing. We integrated Searchanise to give customers a fast, intelligent search experience — so a runner looking for a specific headband style doesn’t have to dig through categories to find it. We built structured dropdown navigation that gives shoppers clear pathways to every major product line, and we redesigned the checkout flow to eliminate the hidden coupon code friction that was costing conversions. Most importantly, Halo Headband’s SweatSeal with Grip Technology now anchors the homepage, immediately communicating their differentiation to every visitor who lands on the site.
Mobile was rebuilt from the ground up with a mobile-first responsive design that actually works across phones and tablets. Navigation and checkout were optimized specifically for smaller screens, removing the friction that previously turned mobile browsers into bounced visitors. For a brand serving athletes who shop between training sessions, this wasn’t a nice-to-have — it was the fix that turns the site into a sales channel instead of a liability.
The technical migration required the same level of care. We moved all ~200 SKUs and their color variations from Volusion to BigCommerce using a staged approach — building and validating everything in a sandbox environment before the final cutover — so Halo Headband never had to pause sales during the transition. The domain consolidation from store.haloheadband.com to haloheadband.com was handled with a comprehensive 301 redirect strategy, preserving two decades of search authority rather than starting from zero.
The Results
Halo Headband now has a site that belongs in the same conversation as their Amazon presence. The modern design, proper navigation, and prominent product storytelling reflect the quality of what they sell — and customers can feel the difference immediately. Search is no longer missing. Mobile no longer frustrates. The checkout no longer has hidden fields slowing people down at the finish line.
The move to haloheadband.com gives them stronger brand recognition across every channel and better visibility in search results, all without sacrificing the rankings they spent 20 years earning. BigCommerce gives their team the infrastructure to manage products, pricing, and content without depending on a developer for routine updates — and the room to grow as their athlete community expands. Halo Headband has moved from an aging platform that was holding them back to a competitive eCommerce foundation built for where they’re headed. To see the full transformation, read our Halo Headband case study.
